GN128 develops, maintains and sells application software and related services, our mission and values are to help our clients realize their full potential.
Role Description
- We’re looking for a strategic yet hands-on officer to own the end-to-end growth engine — from acquisition and activation to retention and referral — powered by authentic, community-led initiatives and performance marketing.
- You’ll build trusted online and offline communities, run rapid experiments to drive user growth, and turn high-intent traffic into engaged members and paying subscribers, all while keeping cultural sensitivity and inclusivity at the heart of your approach.
Key Responsibilities
- Own the full growth funnel: design, test, and optimize acquisition, activation, retention, and referral loops.
- Build and scale community-led growth: foster authentic engagement through events, partnerships, and ambassador programs.
- Drive performance marketing: manage paid, organic, and referral channels to attract and convert high-quality leads.
- Run growth experiments: A/B test campaigns, content, and user flows to improve conversion and retention.
- Collaborate cross-functionally: partner with Product, Content, and Data teams to align growth with user experience.
- Champion cultural sensitivity: ensure that all outreach, campaigns, and community spaces are inclusive and context-aware.
Job Requirements
- Experience in consumer growth/community marketing, digital marketing, or community strategy (start-up or platform experience preferred).
- Proven success driving user or subscriber growth through multi-channel strategies.
- Deep understanding of community psychology, cultural nuance, and engagement dynamics.
- Analytical mindset — comfortable with metrics, funnels, and data-driven decisions.
- Creative experimentation skills with a bias for action and iteration.
- Strong copy + creative instincts; comfortable briefing designers/creators.
Skills
- Community strategy: Can design community programs that foster trust, belonging, and advocacy online hubs.
- Community operations: Skilled in using community platforms (Discord, Circle, Slack, Geneva, Reddit, Facebook Groups, etc.)
- Communication: Excellent written and verbal storytelling; able to motivate both internal teams and external members.
- Hands-on execution: Willing to test campaigns, run experiments, and engage directly with users in early stages.
- Event & partnership building: Can create online activations — workshops, meetups, or campaigns — that strengthen loyalty.
- Moderation & member experience: Empathy-driven management of user feedback, moderation, and conflict resolution.
- Storytelling: Knows how to turn members’ experiences into compelling narratives that attract others.
- Channel expertise: Paid social (Meta, TikTok, YouTube, LinkedIn), SEO/SEM, content marketing, and referral programs.
- Attribution & analytics: Understands how to measure ROI and track multi-channel attribution.
- Budget ownership: Comfortable managing marketing budgets, optimizing spend across channels.
- Empathetic listener — builds communities through trust, not hype
- Experimental thinker — comfortable with iteration and failure
- Outcome-focused — measures impact in both engagement and revenue
- Bridge-builder — unites marketing, product, and community into one growth engine
- Analytics: Google Analytics, Amplitude, Mixpanel, Hotjar
- Design & Content: Figma, Canva
Experience
- Minimum of 3 year’s professional experience;
- Experience in consumer growth/community marketing;
- Experience in digital marketing;
- Flexible work approach, self-motivated and organised;
Method of Application
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