Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliverworld class data-driven connection plans for our brands that are activated brilliantly working seamlessly with the category brand teams.
Role Responsibilities:
- Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
- Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
- Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
- Work in collaboration with senior stakeholders to influence media investments decisions.
- Lead continuous measurement, evaluation and improvement of the connections plans for all strategic brands with quarterly reviews with the Marketing Leadership Team
Experience / skills required:
- 4 years of integrated media or connections planning experience, with strong social and digital media experience
- Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends
- Successful and productive relationship management with agency partners
- Strong drive and determination. A track record of beta testing & optimization.
- Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
- A master at influencing skills across all levels of the organization to build belief in others and drive action
- Strategic thinking - A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
- Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
- Performance driven - Has an acute focus on performance and results, is highly accountable and determined to win.
- Agile - Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
- Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
- Personally resilient – able to maintain emotional balance in the face of pressure and high-performanceexpectation.
- Externally focused - Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
- Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teamsand insightful into what drives performance.
Method of Application
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