Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. Look in your fridge, or on the bathroom shelf, and you're bound to see one of our well-known brands. We create, market and distribute the products that people choose to feed their families and keep themselves and their homes clean and fresh. People's lives are changing fast. As the way we all live and work evolves, our needs and tastes change too. At Unilever we aim to help people in their daily lives. So we keep developing new products, improving tried and tested brands and promoting better, more efficient ways of working. We have a portfolio of brands that are popular across the country. Popular because of our two key strengths: Strong roots in local markets and first-hand knowledge of the local culture. World-class business expertise applied internationally to serve consumers everywhere. Focusing on performance and productivity, we encourage our people to develop new ideas and put fresh approaches into practice. Hand in hand with this is a strong sense of responsibility to the communities we serve. We don't only measure success in financial terms; how we achieve results is important too. We work hard to conduct our business with integrity - respecting our employees, our consumers and the environment around us. Unilever is proudly one of the country's leading suppliers of fast-moving consumer goods in all our three divisions - Foods, home care and personal care. Foods We are the largest seller of packet tea with our Lipton brand leading the Foods and Beverages category. We are the category leader in margarine in the country with the Blueband brand. In savoury, our Royco and Knorr brands are household names you can't ignore. Home & personal care We are highly visible in the home care market in the country, which includes cleansing and hygiene products. Our home care products, Omo and Sunlight are household names synonymous with home care. Within the personal care market, we are very visible with brands like Lux and Pears to help you look and feel good.
Job Purpose
- If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you.
- In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the businesses biggest problems.
- We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.
Responsibilities
- CMI CD & Perform Specialists support the CMI Growth Partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc.
- The key expectation is to identify profitable & relevant growth opportunities for the region/country that they partner - from a geography, category, channel & revenue perspective.
- Specialist roles flow to value & deliver domain expertise across BGs in the region/country – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities.
The CMI CD & Perform specialist core responsibilities include:
- Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.
- Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights.
- Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.
- Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.
- Identify & leverage Shopping & basket insights to drive penetration & growth.
- Identify Pricing & Promotion insights that lead to profitable growth.
- Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams.
Requirements
- Minimum of Bachelor’s Degree in Business / Economics / Marketing.
- 3+ years of experience in analytics minimum – CMI, CD, analytics, or finance.
- Confidence and comfort in working with data / numbers and being analytically sound.
- Strong organisation awareness & business acumen skills.
- Adept at data interpretation and art of story telling.
- Creative problem solving skills.
- Marketing 6P acumen.
- Business acumen (CD and finance).
- Retailer & shopper execution acumen – e.g. category management, retailer partnership, assortment optimisation etc.
- Data synthesis & storytelling (turning data into clear growth opportunities & ideas.
- Highly proficient with excel and BI platforms.
- Data analytics & Modeling (forecasting & elasticities).
- Data visualisation.
Method of Application
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