Blume Nigeria Limited is a privately owned international trading and distribution company. Our management has many years experience in the fields of production, importing and distributing of foods products.
Job Description
- A consumer insight Executive is responsible for collecting, analyzing, and interpreting data about consumer behavior, preferences, and market trends.
- The goal is to provide valuable insights that help organizations understand their target audience better and inform business strategies, marketing plans, product development, and customer experience improvements.
Responsibilities
- Gather data through various methods, including surveys, focus groups, social media monitoring, and customer feedback.
- Utilize customer databases, CRM systems, and other tools to analyze consumer behavior and trends.
- Monitor and interpret relevant market trends and competitor strategies.
- Assist in designing qualitative and quantitative research projects to gather consumer insights.
- Manage the end-to-end process of market research studies, from project planning to execution and reporting.
- Conduct demographic analysis and segmentation to understand specific target groups.
- Translate raw data into actionable insights that can support decision-making processes.
- Present findings in clear and engaging reports, presentations, and dashboards to stakeholders.
- Provide recommendations based on consumer insights to inform product development, marketing, and sales strategies.
- Work closely with marketing, product development, sales, and customer service teams to ensure consumer insights align with business needs.
- Liaise with external market research agencies to ensure that commissioned research meets company objectives.
- Communicate findings to senior leadership and other internal stakeholders to drive consumer-centric strategies.
- Keep track of industry developments, changes in consumer behavior, and new technologies affecting consumer engagement.
- Continuously monitor consumer touchpoints such as websites, social media platforms, and customer service channels to identify emerging trends and customer satisfaction levels.
- Track and measure the effectiveness of business strategies based on consumer data.
- Evaluate the performance of marketing campaigns, new products, or services through consumer feedback and sales data.
- Benchmark company performance against industry trends and competitors.
Qualifications:
- Bachelor's degree in Marketing, Market Research, Business Analytics, Psychology, or a related field.
- Postgraduate qualification in market research or consumer behavior is a plus.
- Proven experience (typically 2-4 years) in market research, consumer insights, or a similar role.
- Experience in using data analytics tools (e.g., SPSS, Tableau, Power BI) and CRM systems.
- Strong numerical and analytical skills with the ability to interpret data accurately.
- Proficient in statistical analysis and reporting techniques.
- Excellent communication skills to effectively present findings to both technical and non-technical audiences.
- ability to create compelling reports and presentations.
- Strong organizational and time management skills with the ability to manage multiple projects and deadlines simultaneously.
- Ability to maintain high accuracy levels when analyzing data and reporting findings.
- Experience in working cross-functionally with different departments as well as external research agencies.
- ability to influence and advise stakeholders based on data-driven insights.
- Strong proficiency in Microsoft Office Suite, especially Excel and PowerPoint.
Method of Application
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