Content Creation at Virtual PALyn

Virtual PALynLagos, Nigeria Digital Marketing

Full Time

Responsibilities

Research industry-related topics
Prepare well-structured drafts using digital publishing platforms
Create and distribute marketing copy to advertise our company and products
Interview industry professionals and incorporate their views in blog posts
Edit and proofread written pieces before publication
Conduct keyword research and use SEO guidelines to optimize content
Promote content on social networks and monitor engagement (e.g. comments and shares)
Identify customers’ needs and recommend new topics
Coordinate with marketing and design teams to illustrate articles
Measure web traffic to content (e.g. conversion and bounce rates)
Update our websites as needed