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Content Creator at Westfield Consulting

Westfield ConsultingLagos, Nigeria Technical Writing
Full Time
Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the right decisions & improve their organizational performance. As a partner to our clients, we work as integrated members of the team and strive to provide valuable deliverables that meet their goals. Our clients range from large to small companies and organizations including some of the most recognizable brands. They come to Westfield seeking expert advice and personalized service on a variety of business process related problems and always leave satisfied. Our team is comprised of a well-respected group of talented, experienced and likable consultants that can help you achieve your business goals. With over 10 years of experience in Project Management, financial services and ICT marketing, Westfield brings the expertise you need from a consultancy outfit to help with your projects.

Job Description

  • Responsible for creating and executing a content strategy that supports our overall business goals and objectives, consistent with our brand voice and messaging.
  • Work closely with each subsidiary and teams to develop and manage content across our websites, social media channels, email campaigns, and other marketing and communication channels.
  • Optimize content for search engines (SEO) and ensure it meets industry best practices and guidelines.
  • Track and analyze content performance metrics to drive data-based decisions
  • Monitor and respond to user comments, inquiries, and feedback across various digital platforms, fostering positive engagement and building brand loyalty.

Job Requirements

  • B.Sc in Marketing, Communications, Journalism, or a related field.
  • 2 - 4 years of experience in content creation, digital marketing, or a similar role.
  • Strong writing, editing, and proofreading skills, with the ability to create content that resonates with diverse audiences.
  • Proficiency in using content management systems (CMS), social media platforms, and digital marketing tools.
  • Experience with SEO best practices and the ability to optimize content for search engines.
  • Familiarity with analytics tools (e.g., Google Analytics) to track and measure content performance.
  • Strong understanding of brand voice and the ability to maintain consistency across various channels.
  • Knowledge of multimedia content creation, including video, podcasting, and graphic design, is a plus.
  • Ability to stay updated with industry trends and adapt to new technologies.

Method of Application

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