WFM 91.7 MHz is a Nigerian gender sensitive and specialized radio station licensed by Nigerian Broadcasting Commission to broadcast programs for women and their family. It is the first female-oriented radio station in Sub-Saharan Africa.
Deliverables
- Develop a comprehensive content strategy that aligns with the overall goals and objectives of the project.
- Outline the target audience, key messaging, and channels for content distribution.
- Create a content calendar outlining the schedule for content creation, publication, and promotion. Include details such as topics, formats, and distribution channels.
- Produce high-quality written content, including articles, blog posts, website copy, social media posts, and other written materials.
- Ensure that all content is well-researched, engaging, and aligns with the brand's tone and voice.
- Develop visual content such as infographics, images, and graphics to complement written content.
- Ensure visual content is visually appealing, on-brand, and enhances the overall messaging.
- Create multimedia content, including videos, podcasts, and interactive content.
- Revise and edit content based on feedback from stakeholders, ensuring accuracy, clarity, and consistency.
- Implement any necessary changes to improve the overall quality of the content.
- Optimize written content for search engines to improve visibility and organic reach. Include relevant keywords, meta tags, and other SEO best practices.
- Develop content specifically tailored for social media platforms.
- Create engaging and shareable social media posts that align with the overall content strategy.
- Monitor and analyze the performance of content using analytics tools.
- Provide regular reports on key performance indicators (KPIs) and make recommendations for improvement.
- Prepare documentation related to the content development process, including style guides, content guidelines, and best practices.
- Submit all final content files in the required formats, ensuring that they are easily accessible and usable.
REQUIREMENTS:
- Degree in fields like English, marketing, journalism, or related areas.
- Ability to manage time effectively
- Ability to produce quality work.
- Strong interpersonal, communications and writing skills are crucial for creating engaging and high- quality content
- Knowledge of SEO best practices to increase site traffic.
- Knowledge of developing content strategies to meet business objectives and engage audiences effectively
- Ability to network, build, and maintain relationships with stakeholders
- Ability to adapt quickly to changing trends in the content creation industry and identify opportunities
- Proficiency in information technology
- Ability to work in a fast-paced environment and meet deadlines
- Ability to work with audience data and extra business insights and products from the data.
Location: Arepo, Lagos/Ibadan Expressway, Nigeria
Method of Application
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