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Job Overview
- The successful candidate will be responsible for developing and executing content strategies that drive business revenue and enhance engagement across online platforms.
- This role involves creating a variety of digital content, collaborating with cross-functional teams, and monitoring content performance to achieve business goals.
Key Responsibilities
- Develop and implement content strategies that align with business goals, focusing on driving revenue and increasing engagement on social platforms.
- Create engaging, high-quality content, including articles, blog posts, videos, infographics, and other digital assets to attract and engage the target audience.
- Collaborate with marketing, sales, and product development teams to ensure content supports overall business strategies.
- Manage the content calendar to maintain a consistent flow of fresh, relevant content across all online platforms.
- Monitor and analyze content performance using key metrics, optimizing content based on insights to improve business outcomes.
- Stay informed on the latest content creation trends and digital marketing best practices to continuously enhance content strategies.
Qualifications
- Bachelor's Degree in Marketing, Communications, Journalism, or related field.
- Proven experience as a content creator, preferably within digital marketing or health-tech environments.
- Excellent writing, editing, and creative skills.
- Strong understanding of SEO, keyword research, and content optimization techniques.
- Proficient with content creation tools and platforms.
- Ability to manage multiple projects in a fast-paced environment and meet deadlines.
- Strong analytical skills to interpret data and adjust strategies accordingly.
- Passion for health-tech and staying informed about industry trends and innovations.
Method of Application
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