Content Creator / Social Media Specialist at Scruples Resources

Scruples ResourcesLagos, Nigeria Digital Marketing

Contract

Consultancy Services, Resource Development, Skill Acquisition and provision of Human Resource for all sectors of the Nigerian economy.

Role Description

We are seeking a dynamic Content Creator / Social Media Specialist to join our team at Scruples Resource Limited. In this role, you will play a crucial part in developing captivating content and managing our social media presence to promote our brand, services, and industry insights.

Duties and Responsibilities
Content Creation:

Develop and produce engaging and compelling content, including videos, articles, blog posts, infographics, and more, across various digital platforms.
Stay updated on industry trends, competitor activities, and audience preferences to inform content creation strategies.

Social Media Management:

Create and execute social media content calendars to maintain a consistent brand presence and engage with our audience on platforms such as LinkedIn, Twitter, Instagram, and Facebook.
Monitor social media channels, respond to comments and messages, and actively engage with our followers to build and nurture our online community.

Copywriting:

Write clear, concise, and creative copy for social media posts, video scripts, advertisements, and other promotional materials.

Video Production:

Conceptualize, script, shoot, and edit engaging video content, including industry insights, employee features, and client testimonials.

Content Strategy:

Collaborate with the marketing team to develop and implement creative content strategies aligned with our business objectives and target audience preferences.
Brainstorm and generate innovative ideas for content campaigns, promotions, and initiatives.

SEO Optimization:

Optimize content for search engines to improve visibility, drive organic traffic, and enhance brand awareness.

Analytics and Reporting:

Monitor and analyze content performance metrics using analytics tools to track key performance indicators (KPIs) and identify areas for improvement.
Generate regular reports to measure the effectiveness of campaigns and inform future content strategies.

Brand Consistency:

Ensure all content adheres to brand guidelines, tone of voice, and messaging standards to maintain a consistent brand image and voice across all channels.

Qualifications

Bachelor’s degree or HND in Marketing, Communications, Journalism, or related field.
Proven experience (with a solid portfolio) as a Content Creator / Social Media Specialist in a digital marketing environment, with emphasis on content creation and social media management.
Excellent writing, editing, and proofreading skills with a keen eye for detail.
Proficiency in multimedia content creation tools and software.
Strong understanding of social media platforms, content management systems (CMS), and digital analytics tools.
Creative thinking, problem-solving skills, and ability to generate innovative ideas.
Effective project and time management skills, with the ability to handle multiple tasks and meet deadlines.
Knowledge of SEO best practices and experience with keyword research and optimization techniques.
Excellent communication and collaboration skills.