The Simba Group is a conglomerate, operating in Nigeria’s key industry verticals including Communications, Agriculture, Software, Transportation, Power and Alternative Energy. We have over 20 years of experience in Nigeria, and in that time have developed loyal and strong distribution channels, across our range of products, as well as a deep understating of the socio-demographic environment which has contributed to our success as a marketing organization. We understand that purchasing our products often represents a large-scale investment on the part of our customers and even our corporate clients. Offering them high quality products and services that meet their expectations requires us to have a deep understating of their needs and a commitment to excellence throughout the organization. Distribution and Reach have always been core to our selling strategy, and today represent our key strengths as a customer-centric organization. Operating from eight branches in Nigeria, our products can be found in every corner of the country and are augmented by the same level of service regardless of how far they are from the Head Office.
Job Summary
- The Content & Digital Marketing Strategist will develop and execute data-driven digital marketing strategies to enhance brand visibility, engage customers, and drive sales across multiple online platforms.
- The ideal candidate must excel in content creation, SEO, digital advertising, video storytelling, and performance analytics to strengthen our brand presence in the automobile industry.
Key Responsibilities
- Content Strategy & Creation:
- Create and manage engaging content (blogs, social media posts, videos, email campaigns) tailored to the automotive market.
- Develop compelling product storytelling showcasing key features and brand differentiation.
- Optimize content for SEO, reach, and audience engagement.
- Digital Marketing & Campaign Execution:
- Plan and execute social media strategies across platforms: Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok.
- Manage paid advertising campaigns (Google Ads, Meta Ads) for lead generation & conversion.
- Implement email marketing and automation campaigns to support customer acquisition and retention.
- Brand Building & Community Engagement:
- Monitor customer insights, automotive trends, and competitor activity.
- Engage audiences via influencer partnerships, interactive content & brand storytelling.
- Develop campaigns that drive test-drives, dealership visits, and online leads.
- Analytics & Performance Tracking:
- Analyze marketing performance using tools like Google Analytics, SEMrush, Meta Insights.
- Prepare regular reports on engagement, conversions, CAC, ROI, and campaign effectiveness.
- Provide recommendations for continuous optimization.
Requirements
- Candidates should possess a Bachelor's Degree.
- Experience:
- Minimum 3 years in content marketing, digital marketing, or similar role.
- Experience in automotive, tech, consumer electronics or fast-paced industries is an advantage.
- Technical Skills:
- SEO, SEM, social media strategy & paid advertising.
- Google Ads & Meta Ads campaign management.
- Email marketing & workflow automation.
- Mobile video shooting & editing.
- Canva/graphic design skills.
- Analytics & performance tracking (Google Analytics, SEMrush, Meta business suite, etc.).
- Soft Skills:
- Strong communication and creative storytelling ability.
- Excellent project management & time management skills.
- Data-driven mindset.
- Ability to work in a fast-moving environment.
Remuneration
- Compensation
- Competitive and commensurate with experience.
- Why Join Us?
- Opportunity to build and lead high-impact digital initiatives
- Work with one of the fastest-growing automobile brands in Africa
- Creative, youthful & performance-driven environment
Method of Application
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