Biosec Solutions is an Identity Management Consultancy with core biometrics, smart card, and token based enterprise architecture and delivery strengths. Our goal is to provide high technology systems and solutions to challenges paramount in the African space. Whether using emerging technologies, our custom development capability or established packaged software, we solve industry-specific and shared enterprise problems.
Role Description
- We are looking for a highly creative and strategic B2C Content Marketer to drive customer engagement and brand awareness through compelling content. The ideal candidate will have a proven track record of developing and executing content strategies that resonate with target audiences, boost organic traffic, and convert leads into loyal customers.
Key Responsibilities:
Content Strategy & Planning:
- Develop and execute a results-driven content marketing strategy tailored to our B2C audience.
Content Creation:
- Write and produce high-quality blog posts, website content, email campaigns, social media posts, and video scripts.
SEO & Keyword Optimization:
- Ensure all content is optimized for search engines and aligns with best SEO practices.
Social Media Management:
- Create and schedule engaging content for platforms like Instagram, Facebook, Twitter, and TikTok.
Campaign Execution:
- Develop content marketing campaigns to drive engagement, brand awareness, and customer acquisition.
Performance Tracking & Analytics:
- Monitor and analyze key content performance metrics (traffic, engagement, conversions) and optimize strategies accordingly.
Collaboration:
- Work closely with designers, videographers, and marketing teams to ensure cohesive branding.
Customer Engagement:
- Respond to audience comments and messages, fostering an active community around the brand.
Requirements
- Minimum 3-5 years of experience in B2C content marketing, digital marketing, or a related field.
- Strong writing, editing, and storytelling skills.
- Experience with SEO tools (e.g., Google Analytics, Ahrefs, SEMrush).
- Proficiency in content management systems (e.g., WordPress, HubSpot).
- Hands-on experience with social media marketing and paid advertising campaigns.
- Ability to analyze data and optimize content based on performance.
- Excellent communication and time-management skills.
Method of Application
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