Commerce is becoming ever more digital, the way we sell, buy and exchange value is changing faster than ever. Buyers want more convenient ways to buy, pay for products/services, and engage businesses while Sellers want more control over how they sell, manage their business, engage their customers, and collect customer data.
Job Summary
- We are seeking a creative and results-oriented Content Marketing Associate to drive awareness, acquisition, and engagement through compelling content. The ideal candidate is passionate about creating high-quality content that educates, engages, and converts audiences while optimizing for search engines and user experience. If you're skilled in content creation and campaign ideation, with a track record of driving measurable growth, we'd love to have you on our team!
Job Details
Content Creation & SEO:
- Develop and publish SEO-optimized content for the company blog to increase awareness and acquisition.
- Create compelling copy and design direction for landing pages to drive acquisition and product awareness.
- Produce a variety of written and video content, including:
- Product education materials (e.g., how-to videos, sales videos, and articles).
- Social media content that aligns with brand messaging and goals.
Campaign Ideation & Execution:
- Plan and execute content marketing campaigns to drive awareness and engagement.
- Create workflows to guide existing users toward discovering new product features and upgrading their subscription plans.
Performance Tracking & Optimization:
- Monitor and report on key content performance metrics, providing actionable insights to improve content effectiveness.
- Stay up-to-date with SEO best practices and incorporate them into content strategies.
Key Performance Indicators (KPIs):
- Monthly Blog Output: Number of value-driven blog posts created month-over-month (MoM).
- Lead Acquisition & Conversion: Leads acquired and converted from blog content and Bumpa website.
- Blog Traffic Growth: Increase in MoM traffic to blog posts.
- SEO Metrics: Improved keyword rankings and the number of backlinks generated.
- Product Education Impact: Enhance product education by 30%, driving increased Daily Active Usage (DAU) and Monthly Active Usage (MAU).
Requirements
- A minimum of 2-3 years of experience in content marketing, preferably within the SaaS or tech industry.
- Proven ability to create SEO-driven content with measurable success in increasing traffic and engagement.
- Experience in copywriting, campaign ideation, and landing page optimization.
- Strong understanding of content distribution strategies, including social media and email marketing.
- Proficiency in using tools like Google Analytics, SEO platforms (e.g., Mangools, Ahrefs), and content management systems (e.g., Contentful).
- Experience creating video content is a plus.
- Exceptional written and verbal communication skills.
- Highly analytical and detail-oriented with the ability to translate data into actionable insights.
Method of Application
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