We are a social business committed to energy access and digital access in Africa. We make accessible to all innovative products that meet the needs of local populations to change their life. Baobab+ is available in Senegal, Mali, Madagascar and Ivory Coast. Baobab+ is part of Baobab Group, a digital finance group specializing in financial inclusion in 9 countries in Africa and China.
Job Overview
- We are seeking a talented and experienced Content Marketing Specialist to join our marketing team.
- The ideal candidate will be a strategic thinker with a proven track record in developing and executing content marketing strategies that drive brand awareness, engagement, and lead generation.
- As a key contributor, you will be responsible for creating compelling and relevant content across various channels to enhance our brand's presence and connect with our target audience.
Responsibilities
Content Strategy:
- Develop and execute comprehensive content marketing strategies aligned with overall marketing goals and business objectives.
- Identify target audience personas and tailor content to address their needs and pain points.
Content Creation:
- Produce high-quality, engaging, and SEO-optimized content for a variety of channels, including blog posts, whitepapers, case studies, social media, email campaigns, and more.
- Collaborate with subject matter experts and stakeholders to gather insights and information for content creation.
Distribution and Promotion:
- Develop and implement distribution plans to ensure content reaches the target audience through various channels.
- Utilize social media, email marketing, and other promotional tactics to amplify content reach and impact.
SEO Optimization:
- Conduct keyword research and integrate SEO best practices into content creation to improve organic search visibility.
- Monitor and analyze content performance using SEO tools and make data-driven optimizations.
Performance Analysis:
- Track and analyze content performance metrics, including engagement, conversion rates, and other relevant KPIs.
- Provide regular reports and insights to measure the success of content marketing efforts.
Brand Alignment:
- Ensure content aligns with brand guidelines, voice, and messaging to maintain a consistent brand image.
- Collaborate with design and other teams to enhance content visual appeal.
Industry Research:
- Stay informed about industry trends, competitor activities, and emerging content marketing strategies.
- Apply insights to continuously improve and evolve content strategies.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
- 1 - 2 years relevant work experience.
- Proven experience as a Content Marketing Specialist or similar role.
- Strong writing and editing skills with a portfolio of published content.
- Demonstrated success in developing and implementing successful content marketing strategies.
- Familiarity with SEO best practices and content optimization techniques.
- Experience with content management systems (CMS) and marketing automation tools.
- Excellent project management and organizational skills.
- Creative thinker with a strategic mindset and the ability to adapt to changing market trends.
Method of Application
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