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Position Overview
- We are seeking a talented and strategic Content Marketing and Communications Specialist to join our team.
- The ideal candidate will have strong writing and communication skills, with a proven ability to create and execute effective content marketing strategies.
- You will be responsible for developing and managing content that supports our marketing goals, oversees communications, and enhances Earnipay’s brand visibility and reputation.
Key Responsibilities
Content Marketing:
- Develop and execute comprehensive content marketing strategies to support marketing campaigns, product launches, and other business objectives.
- Create high-quality content for various platforms, including blog posts, social media, articles, whitepapers, case studies, and website copy etc.
- Optimize content for SEO to improve search engine rankings and drive organic traffic.
- Conduct content audits to assess the effectiveness of existing content and identify areas for improvement.
- Monitor and analyze content performance metrics to inform future content creation and strategy.
Content Creation:
- Write clear, persuasive, and engaging content that aligns with Earnipay’s brand voice and messaging.
- Collaborate with the marketing team to generate content ideas and develop a content calendar.
- Create compelling and visually cohesive assets for landing pages, email campaigns, and other digital content.
- Work with designers and video producers to create visually appealing and compelling content that enhances the user experience.
Communications Management:
- Manage internal and external communications, including press releases, media relations, and company announcements.
- Develop and maintain relationships with media contacts and influencers to secure coverage and enhance Earnipay’s brand visibility.
- Coordinate and manage communication efforts during crises or significant events to ensure clear and consistent messaging.
- Develop key messaging frameworks and guidelines to support brand communications.
Editing and Proofreading:
- Review and edit content created by other team members to ensure it meets quality standards and aligns with brand guidelines.
- Proofread content for accuracy, grammar, and style.
Project Management:
- Manage multiple content and communication projects simultaneously, ensuring timely delivery and adherence to deadlines.
- Coordinate with internal teams and external vendors as needed for content production and distribution.
Market Research:
- Conduct research to stay up-to-date with industry trends, competitor activities, and audience preferences.
- Use insights from research to inform content creation and communication strategies.
Collaboration:
- Work closely with the marketing, product, and sales teams to understand project requirements and deliver content that meets strategic goals.
- Provide creative input and content expertise in brainstorming sessions and project planning meetings.
- Collaborate with the Digital Marketing Specialist to ensure alignment in overall marketing strategies and content distribution.
Skills And Qualifications
Technical Proficiency:
- Proficiency in content management systems (CMS) and SEO tools.
- Strong understanding of SEO principles and best practices.
- Familiarity with analytics tools to measure content performance.
Creative Skills:
- Excellent writing, editing, and proofreading skills.
- Strong ability to create compelling and engaging content that resonates with target audiences.
- Ability to develop and execute creative content strategies.
Communication Skills:
- Exceptional verbal and written communication skills.
- Strong interpersonal skills to build and maintain relationships with media contacts, influencers, and internal stakeholders.
- Ability to communicate complex ideas in a clear and concise manner.
Project Management:
- Strong project management skills with the ability to handle multiple projects simultaneously.
- Excellent organizational skills to manage deadlines and deliver high-quality content.
- Ability to work independently and as part of a team.
Adaptability:
- Ability to adapt to changing project requirements and deadlines.
- Flexibility to work in a fast-paced environment and manage multiple tasks.
Education and Experience:
- Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
- 3+ years of proven work experience in content marketing, communications, or a related role.
Method of Application
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