Shuttlers is a platform that enables professionals access efficient shared transportation in Lagos Metropolis. We help transform the stressful time commuting to and from work into a productive, refreshing and relaxing experience. With Shuttlers App, Professionals can book a seat on a route, pay for a seat and track the arrival of their shuttles.
Job Summary
We are seeking a creative and detail-oriented Content Specialist to join our team. The ideal candidate will be responsible for developing, curating, and managing content across various platforms to engage our target audience and drive brand awareness. The Content Specialist will work closely with the design and cross-functional teams to ensure that all content aligns with our brand voice and business goals.
Job Details
- Develop high-quality, engaging content for websites, blogs, social media, email campaigns, and other digital platforms.
- Write, edit, and proofread content to ensure clarity, consistency, and accuracy.
- Create compelling headlines, taglines, and calls-to-action (CTAs) to drive user engagement.
- Collaborate with the functional teams to develop and execute a content strategy that supports business objectives.
- Conduct keyword research and SEO optimization to improve content visibility and search engine rankings.
- Analyze content performance metrics and adjust strategies as needed.
- Manage and update content on the company website and other digital platforms.
- Ensure all content is up-to-date, relevant, and aligned with brand guidelines.
- Organize and maintain a content calendar to plan and schedule content releases.
- Work closely with the design team to create visually appealing content, including graphics, videos, and infographics.
- Coordinate with teams to develop content that highlights product features and benefits.
- Stay up-to-date with industry trends, competitor activities, and emerging content formats.
- Conduct audience research to understand content preferences and behaviors.
- Use insights to inform content creation and strategy.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven 4years experience as a Content Specialist, Content Writer, or similar role.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Proficiency in content management systems (CMS) and SEO tools.
- Familiarity with social media platforms and digital marketing trends.
- Excellent communication and collaboration skills.
Method of Application
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