Suacasa is a property developer focused on building design-led properties. We build innovative and design-led schemes in a number of locations across Nigeria. We have continued to gain an outstanding reputation as one of Nigeria’s foremost developers specializing in luxury refurbishments.
Position Overview
- We are seeking a skilled Content Writer with a robust background in real estate and property sales, particularly with a focus on crafting captivating content for luxury apartments.
- The ideal candidate is an exceptional communicator, a creative thinker, and tech-savvy, able to leverage digital platforms to produce engaging content.
- This role requires a team player who can collaborate with various departments to ensure that our brand's voice and message resonate across all communication channels.
Key Responsibilities
- Research, write, and edit high-quality content for our website, marketing materials, newsletters, social media, and property listings that highlight our luxury real estate offerings.
- Develop compelling narratives that effectively convey the unique selling points of our properties, creating an emotional connection with potential buyers.
- Collaborate with the marketing team to ensure content aligns with overall marketing strategies and branding efforts.
- Optimize content for search engines (SEO) to increase online visibility and attract more potential clients.
- Work closely with the sales team to understand target audience needs and tailor content that addresses their preferences and concerns.
- Stay current on real estate trends and market developments to ensure content is timely and relevant.
- Participate in team brainstorming sessions to generate content ideas and strategies to promote our luxury offerings.
- Monitor and analyze content performance metrics to gauge effectiveness and inform future content strategies.
Measurable KPIs
- Increase in engagement metrics (likes, shares, comments) on published content across various platforms.
- Improvement in website traffic attributed to content-related initiatives.
- Number of leads generated from written content, measured through marketing campaigns and property listings.
- Positive feedback from the sales team and management regarding the effectiveness and quality of content produced.
- Consistent adherence to publishing schedules and deadlines.
Experience and Qualifications
- Bachelor’s Degree in English, Communications, Marketing, or a related field.
- Minimum of 3 years of experience as a content writer in the real estate sector, with a portfolio showcasing successful content for luxury properties.
- Proven track record of producing sellable and captivating content that drives engagement and conversions.
- Familiarity with social media platforms and digital marketing strategies.
- Knowledge of the luxury real estate market and understanding of buyer demographics and trends is a plus.
Competencies:
- Excellent writing, editing, and proofreading skills with a strong ability to create clear and engaging messages.
- Proficiency in content management systems and digital marketing tools.
- Strong understanding of SEO principles and best practices.
- Creativity and resourcefulness in generating ideas for content that resonates with high-end clientele.
- Ability to work independently and collaboratively within a team.
- Strong organizational skills and attention to detail.
Method of Application
Signup to view application details.
Signup Now
