Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved into Crescita Solutions, a full-service digital and technology agency, to reflect our expanded offerings, deeper expertise, and Pan-African vision.
Role Overview
The CRO Specialist will focus on improving conversion performance across client landing pages, websites, and ad funnels. This role combines data analysis, user psychology, and creative testing to ensure campaigns consistently hit ROI goals.
Key Responsibilities
- Analyze landing pages, funnels, and user journeys to identify drop-off points.
- Design and run A/B tests to optimize performance.
- Collaborate with design and copy teams to refine user experience.
- Monitor KPIs such as conversion rates, bounce rates, and cost per acquisition.
- Provide insights and recommendations for continuous optimization.
Requirements
- Proven experience in CRO, analytics, or performance marketing.
- Strong understanding of UX, UI, and behavioral psychology.
- Experience with tools like Google Analytics, Hotjar, or Optimizely.
- Ability to turn data into actionable recommendations.
Working Conditions & Benefits
- Remote-friendly role with flexibility.
- Directly influence client growth by optimizing funnels, landing pages, and ad campaigns that shape measurable ROI outcomes.
- Hands-on use of leading CRO platforms such as Hotjar, Optimizely, Google Optimize, and advanced analytics dashboards.
- Competitive pay structure with bonuses tied to uplift in conversion rates and client ROI improvements.
- Work in a dynamic, data-driven environment where creativity and experimentation are encouraged.
Method of Application
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