Copy Writer Content Creator & Digital Advertiser at Trustcrow

Trustcrow is a Lagos-based fintech company that specializes in a B-to-B digital escrow platform. The company escrows funds between transacting parties until agreed goods, services, or assets are delivered. This safeguards buyers from sell-side performance default and safeguards sellers from buy-side payment default. The platform eliminates the purchaser�s exposure to making advance payments prior to the receipt of goods/services and eliminates the seller�s exposure to delivering goods/services before payment. By using a trusted intermediary, users benefit from increased transparency, protection, and efficiency. Trustcrow is a USA-registered company with operations in Nigeria.

• As the Copywriter, Content Creator, Digital Advertiser , you will be responsible for developing and driving the company’s web-based content, as well as email marketing and digital advertising campaigns, to increase brand awareness. Ensuring our digital presence supports and enhances our business offering and delivers our messages effectively. You will combine your significant copywriting and digital marketing expertise to proactively and creatively develop content in an engaging way for target audiences and channels.
• Trustcrow is a startup technology company. Characteristics of a startup include but are not limited to being fast-paced, uncertain, flexible, experimental, and grit. The successful candidate will marry these characteristics and be able to provide solutions for different business needs while exhibiting good management skills and a strong understanding of the company’s products and services.

Responsibilities:

• Create, manage and deliver digital content using a range of techniques, across channels including websites, social media and webinars.
• Develop content plans to ensure an excellent online user journey through the creation of excellent copy, and use of video and photography.
• Work closely with colleagues to ensure video and photography content is developed and effectively optimized.
• Produce engaging, content rich, email communications to segmented audiences, tailored to ensure the right tone of voice, brand and USPs.
• Create and manage CRM data, pipelines and email templates to support the user journey and marketing campaigns.
• Take ownership of relevant web pages to ensure they are developed regularly in-line with stakeholder and audience needs, are accurate and engaging, and incorporate a variety of multimedia content including case studies, blogs, videos and podcasts, amongst others.
• Ensure all content is compliant with relevant regulations.
• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.
• Create graphics and edit photos, working with the internal design team when necessary.
• Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.
• Monitor, analyze and report on the performance of digital channels/activities using tools like Google Analytics, feeding back to stakeholders and using the data to inform future activities.
• Prioritize and schedule work effectively, anticipating problems and adjusting the allocation of resources and time accordingly.
• Contribute to and work with relevant teams and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.
• Participate in regular departmental and cross departmental progress meetings.
• Proof read as required.
• Any other duties as assigned or required by the company or the group.

Qualifications and Requirements:

• Educated to degree level, ideally in marketing or communications, or significant experience of working in a content and digital advertising role.
• Energy, enthusiasm and proven experience in producing digital content and digital best practice.
• Knowledge and experience of running digital marketing campaigns.
• Strong creative skills and a keen eye for detail.
• Experience using web content management systems.
• Experience developing and managing social media campaigns across channels such as X (formerly Twitter), Facebook, LinkedIn and Instagram.
• Experience of photography and creating/editing images, using packages such as Adobe Photoshop.
• Experience of video production, including filming, editing and delivering via channels such as YouTube.
• Understanding of digital analytics and metrics, their importance and the tools to monitor, manage and evaluate them, like Google Analytics, etc.
• Able to establish and maintain effective working relationships with other departments and stakeholders.
• Able to deliver a range of concurrent projects, on-time and to budget.
• Exceptional organizational and time management skills with the ability to prioritize and structure work schedules.
• Good written and oral communication skills.
• Good proof-reading skills.
• Excellent attention to detail.
• Excellent copywriting skills
• Be proactive, organized and handle work under stressful and uncertain environments.
• Strong analytical skills and ability to think strategically with problem-solving skills.
• Ability to manage multiple tasks simultaneously and work with little or no supervision.
• Ability to work well in a high-energy, fast-paced environment either independently or with a team.

Method of Application