Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved into Crescita Solutions, a full-service digital and technology agency, to reflect our expanded offerings, deeper expertise, and Pan-African vision.
Role Overview
The Copywriter will craft persuasive, engaging, and brand-aligned content across different digital and offline channels. This role requires creativity, adaptability, and a strong sense of brand voice. The Copywriter will collaborate with marketing and design teams to produce copy that drives results, from ad campaigns to long-form content.
Key Responsibilities
- Craft clear, persuasive, and engaging copy for a variety of channels including ads, social media, landing pages, websites, press releases, blogs, and email campaigns, ensuring each piece drives measurable results.
- Adapt messaging to suit different platforms, audiences, and campaign goals while maintaining a unified and authentic brand voice across all touchpoints.
- Collaborate closely with designers, marketers, and strategists to develop creative concepts that resonate with target audiences and align with campaign objectives.
- Conduct thorough market, competitor, and audience research to understand cultural nuances, consumer behavior, and tone preferences that improve engagement and conversions.
- Optimize copy for SEO, readability, and clarity to increase visibility and search engine rankings, particularly within African and global markets.
- Edit, proofread, and refine content to ensure accuracy, grammatical excellence, and consistency with brand guidelines.
- Brainstorm creative campaign ideas that support brand storytelling and strengthen emotional connection with customers.
- Stay updated on copywriting trends, digital marketing shifts, and language techniques that improve ad performance, CTR, and ROI.
Qualifications and Requirements
- Bachelor’s degree in Marketing, Communications, English, Journalism, or related field (preferred but not strictly required if experience is strong).
- Proficiency with collaboration tools (Google Workspace, Trello, Slack, Asana) and content management systems (WordPress or similar).
- A portfolio showcasing strong copy across various mediums (ads, websites, social media, blogs, email campaigns).
- Proven experience as a copywriter in digital marketing or media.
- Solid command of storytelling and brand positioning.
- Ability to work under tight deadlines with quick turnarounds.
- Familiarity with SEO writing best practices is a plus.
Working Conditions & Benefits
- Remote, collaborative work structure.
- Exposure to diverse industries and creative projects.
- Growth into Senior Copywriter or Content Strategist roles.
Method of Application
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