KingMakers is the leading sports and digital entertainment platform company across the African continent. We are focused on creating opportunity. Opportunity that allows individuals and communities to realise their dreams – to be the best they can be. Opportunities to grow, to change, to build a business, to make a difference. Opportunity for individuals. Opportunity for our communities. Our proprietary technology, delivered through our agency and online platforms, brings sports fans and their communities closer to the games they love.
Role Overview:
- Do you bleed sports and have a knack for crafting engaging content? Are you a wordsmith with a creative spark and a passion for turning ideas into action? If so, then BetKing wants you on our team!
What You Will Be Doing:
As a Mid-Level Content and Copywriter, you'll play a vital role in crafting compelling content that engages our audience and fuels our growth. You'll get to wear many hats, creating content across various channels, including:
- Website copy: Develop clear, informative, and engaging website copy that keeps users informed and excited about BetKing's offerings.
- Social media posts: Craft catchy and shareable social media posts that resonate with our audience and drive engagement across platforms.
- Marketing materials: Develop creative and persuasive marketing materials, including email campaigns, SMS blasts, and promotional content.
- Blog articles: Write informative and engaging blog articles on a variety of topics related to sports betting, casino games, and virtual sports
What You Need for This Role:
- 3-5 years of experience in content writing or copywriting.
- A strong understanding of SEO best practices.
- A passion for sports, with a good knowledge of mainstream sports, casino games (mobile), and virtual football.
- The ability to write in a clear, concise, and engaging style, tailoring your tone to the specific audience and platform.
- A creative mind that can brainstorm fresh ideas and translate them into effective content.
- Excellent time management and organizational skills.
- The ability to meet deadlines consistently.
- A team player mentality with a positive and collaborative attitude.
Bonus Points for:
- Experience in the betting and gaming industry.
- Proficiency in graphic design tools like Canva or Photoshop (a plus, not mandatory).
- A strong understanding of social media marketing best practices.
Method of Application
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