FirstExcelsia is a firm of highly versatile and renowned Human Resources, Organisational Development and Management consultants. We have an in-depth understanding of the Nigerian business terrain and we are very passionate about partnering with indigenous organisations to develop world class yet localized systems, processes and structures required to achieve optimum results. The firm commenced operations in 2015 and currently has a team of consultants that have successfully managed numerous Organisational Development, Human Resources and Management Consulting projects in varying leadership capacities across all sectors of the Nigerian Economy.
Job Description
- Our client is seeking a Corporate Strategy & Brand Manager to lead and execute its strategic brand initiatives, ensuring consistent brand positioning and reputation across all platforms.
- The ideal candidate will be responsible for brand strategy, corporate communications, public relations, and overall brand management to enhance visibility, credibility, and market leadership.
Key Responsibilities
- Develop and implement comprehensive brand strategies to achieve business objectives, aligning with the company's overall mission and vision.
- Define and maintain the company's brand positioning, unique value proposition, and messaging framework.
- Oversee the development and maintenance of the company's visual identity, including logos, typography, color palettes, and imagery.
- Create and enforce brand guidelines, ensuring consistency across all touchpoints, including marketing materials, website, social media, and advertising.
- Develop and maintain key messaging frameworks, including core messages, elevator pitches, and boilerplates.
- Manage the company's brand assets, including logos, images, and videos, ensuring they are up-to-date, accessible, and properly used and oversees the entire content creation process from inception to completion.
- Oversee all internal and external corporate communications, including press releases, speeches, and thought leadership content and Manage relationships with media houses, digital, print, PR, and events
- Support corporate and brand activations, including sponsorships, conferences, and networking events and ensure seamless execution of brand- focused events that align with marketing objectives.
- Stay up-to-date with industry trends, competitor activity, and emerging technologies to continuously improve the company's brand presence.
Person Specification
- Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field. A master’s degree is a plus.
- 3 - 5 years of experience in brand management, corporate communications, or marketing within a 360-marketing firm, agency, or related industry.
- Proficiency in marketing tools and software, including Adobe Creative Suite, social media analytics, and CRM tools.
- Ability to multitask, manage teams, and work in a fast-paced environment.
Method of Application
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