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Creative Marketing Associate at d.light

d.lightLagos, Nigeria Digital Marketing
Full Time
d.light is a global social enterprise which was initially founded to eradicate the kerosene lamp for the 2 billion people living without access to reliable power. Since the company was founded in 2006, d.light has enabled 50 million people in Africa and South Asia to upgrade from dim, dangerous and expensive kerosene lanterns to clean, bright and affordable solar-powered lighting and is well on its way to achieving ahead of schedule the original vision of empowering 100 million people by 2020. With an expanding product range currently distributed in over 15,000 retail outlets in over 60 countries to over 50 million customers and with an increasingly recognized brand, d.light’s vision and our customer’s needs have grown beyond the eradication of the kerosene lantern. We believe we can build on this powerful foundation to provide affordable solar energy solutions for families that are not connected to the grid. We believe market development for solar is akin to the early stages of the mobile phone industry - rapidly growing consumer-driven adoption of the latest global technology leapfrogging less functional and more costly utility-based alternatives.

Job Description

The job holder will be responsible for making creative, visually appealing and effective designs for social media, posters, banners and other POSM materials mockups.

Visual Design & Video Production: 

  • Create visually appealing and effective designs for social media, posters, banners, and other POSM materials mockups. 
  • Ensure that designs are consistent with brand guidelines and reflect the desired message and tone. 
  • Shoot and edit videos that effectively communicate the desired message and tone. 
  • Ensure that videos are of high quality and meet technical requirements for various platforms. 

Collaboration and Communication: 

  • Collaborate with stakeholders such as social media officer to understand their design needs. 
  • Communicate effectively with Social media officer to ensure that their needs are met and that design solutions align with business objectives. 
  • Provide regular updates on design projects and seek feedback to ensure that designs meet its needs. 

Time Management: 

  •  Manage time effectively to ensure that design projects are completed on schedule. 
  • Prioritize tasks to ensure that urgent projects are completed first. 
  • Proactively manage workload to prevent backlog and ensure timely completion of projects. 
  • Ensure Monthly social media designs are designed a month ahead. Eg May creatives should be completed as at April 1st. 

Quality Assurance: 

  • Conduct quality checks on designs and videos to ensure that they meet the desired standards. 
  • Use feedback from Social media and Team Lead to make necessary revisions and ensure that designs meet their needs. 
  • Ensure that all final designs and videos are technically correct and suitable for their intended purpose. 
  • Ensure all final designs are properly filed and labeled on google drive

Requirements

  • At least 2 - 3 years experience with demonstrable and successful track record
  • A diploma/ certificate in a business related field
  • Relevant industry background in a related industry will be an added advantage.
  • Experience working in a rapid sales growth environment.
  • Excellent written and verbal communication skills.
  • Excellent interpersonal skills including ability to quickly build rapport with customers and people at all levels. 
  • Must have strong analytical and problem-solving skills.
  • Good computer literacy with email drafting abilities.
  • Fluency in English language communication (both written and verbal).
  • Must be very organized in order to handle multiple projects simultaneously.
  • High self-motivation with strong interpersonal skills.
  • Demonstrate high level of ethical commitment and trustworthiness.

Method of Application

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