Sahara Group is a leading privately owned Power, Energy, Gas and Infrastructure Conglomerate established in 1996 with operating companies active in the downstream, midstream, upstream, infrastructure and power sectors. Sahara has presence in different locations including Africa, The Caribbean, Asia and Europe. The Group's strategy is to replicate its successes in Oil and Gas sector in the Energy & Infrastructure sector. To achieve this, Sahara has set out a roadmap for investing in people, processes, strategic acquisitions, principal investments and continuous expansion within, initially, the West African energy & infrastructure space, and then globally.
Responsibilities
- Lead conceptualisation and implementation of audio/visual (creatives, photography, videography) application of brand’s persona across all touch points and locations
- Coordinate all aspects of production, including preparing final designs for presentation, checking and approving colour, copy, text format separations, and scaling images for production across different media
- Establish and set corporate visual branding standards for all internal and external marketing communications as well as update brand manual and all BTL and ATL audio-visual brand assets for online and traditional applications
- Manage corporate branding and re-branding, redesign logo, and document branding standards and guidelines; and produce custom HTML for PR and e-Commerce marketing campaigns
- Collaborate with Strategy/HR/Business Leads/Directors Office to create powerful and innovative messaging through infographics, photography, PowerPoint presentations and videos
- Carry out SEO post-mortems to optimize & improve the quality of activations
- Lead the production of materials to be used across-the-board to engage both internal and external stakeholders – Logos, Documentaries, Videos, Photo stories, Interview clips, animations, graphs, maps, charts, posters, presentation templates, corporate souvenirs, banner, signs, signages, and report covers; etc.
- Organize copy flow and maintains database/bibliographic/archival retrieval system of all references used in creation and storage of all audio-visual brand assets and published materials.
- Manage budget, including invoicing, tracking project expenditures and assisting in budget development by summarizing, researching and analysing past project expenditures
- Handle copyright, reprint, and permission processes.
- Envisaging and interpreting the audio/visual direction for various subsidiaries/department and develop appropriate strategy accordingly
- Lead audio-visual transition into the metaverse with a wide range of media optimisation and computer-aided design (CAD)
- Lead production of commercials, films, exhibitions (virtual and physical), and animations to reinforce brand positioning
- Lead monthly and Quarterly reporting on performance/impact of audio-visual activations
Minimum Qualification/Experience
- Expert knowledge utilizing full optimization of Adobe creative suite, Canva, and various 3-D software platforms a plus.
- Expert knowledge of photography and videography: strategy, capturing, editing
- Adept with all forms of social media and platforms, including Twitter, Threads, Facebook and Instagram, Linkedin
- Deploying Ai seamlessly to optimize output.
- Mac and Windows environments
Personality Traits
- Ability to communicate effectively, both verbally and visually
- Creative
- Ability to out-think briefs for problem solving
- Attention to details
- Ability to transform abstracts to reality using design
- Work under pressure with minimal supervision
Method of Application
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