Nigeria is Africa’s most populous country and the 7th most populous country in the world with over 175 million people. Nigeria has continued to grow, urbanize, and modernize and it is projected that at its current growth rate, it will reach a population of about 450 million people by 2050 and will be the 3rd most populous country in the world. However, Nigeria also stands at number '2’ in the world for number of people living with HIV-with about 3.3 million infected. At present, 45% of the entire population is younger than 18 years old, which has serious and important implications for Nigeria’s population growth. One can postulate that in the next ten years, almost half of Nigeria’s population will be reaching reproductive age. At the moment, approximately 45 million Nigerian women are of reproductive age and maternal mortality rates are high at 630 deaths/100,000 live births and neonatal mortality rate at 39 deaths/1000 births. Furthermore, 20% of Nigerian women report an unmet need for family planning and total fertility rate is high at 5.7 children per woman. Nigeria currently has a contraceptive prevalence rate (CPR) of 17.5% CPR but Nigeria’s Minister of Health has made reaching 36% contraceptive prevalence rate by 2018, a national goal. DKT Nigeria will contribute to reaching that goal by providing a variety of contraceptive options such as condoms, IUDs, oral contraceptives, emergency contraceptives, injectables and implants, using innovative marketing. In addition, DKT will target adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising especially via modern market advertising like social media. DKT will help Nigeria realize its female reproductive health goals by providing effective, safe, affordable and quality contraceptive products aimed at reducing misconceptions about birth control, increasing HIV prevention awareness and confronting HIV transmission, increasing contraceptive options, ease of choice and accessibility through innovative marketing strategies and wide distribution across the country. DKT will distribute these products using a social marketing approach, which leverages the private and public sectors, targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control. In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.
Role Objectives
The objectives of this role are to;
- Set a high bar for video marketing deliverables
- Ensure consistency in daily content
- Enhance social media and overall marketing strategies
- Identify and implement improvements in the video editing process
- Produce content for diverse audiences and platforms
- Keep up-to-date with the latest video marketing trends
Key Accountabilities/Responsibilities
- Shoot and edit short and long-form videos for the organization’s website and social media accounts
- Take charge of video ideation and creation
- Ensure videos meet the marketing team’s specifications and guidelines
- Capture high-quality photographs and videos
- Execute projects on both on-site and off-site locations
- Create and curate shareable video content to grow brand influence and awareness
- Utilize audio content to create shareable social media content
- Creation and editing for podcasts, behind-the-scenes activities, talk shows, etc.
- Sound editing and audio recording
Qualification / Skills
- 2-5 years of work experience
- Bachelor's degree in a relevant field.
- Solid experience using video editing software like Adobe Premiere Pro, Adobe After Effects, Final Cut, etc.
- Ability to use audio editing tools like Adobe Audition, Audacity, etc.
- Familiar with design creation tools Adobe Photoshop
- Comfortable with social media edition tools like Canva, Capcut, VN
- Proficient in creating concept boards and other visual representations of planned edits for video projects
- Capacity to communicate effectively
- Ability to pick out attention-grabbing shots
- Excellent storytelling skills
- Knowledge of basic editing principles
- Attention to details
Preferred Qualification
- Strong project management skills
- Ability to work with multi-track split audio
- Creative experience in filmmaking and videography
- Knowledge of aspect ratios and video encoding formats
- Experience with high-resolution file transfer applications
- Talent for sound design
Method of Application
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