Moniepoint is a financial technology company digitising Africa’s real economy by building a financial ecosystem for businesses, providing them with all the payment, banking, credit and business management tools they need to succeed.
We are looking for an experienced CRM Copywriter to craft compelling, conversion-driven messaging for our email, SMS, in-app, push notifications, and lifecycle marketing campaigns. The ideal candidate is a storyteller and strategist who understands how to write persuasive, engaging, and data-informed copy that strengthens customer relationships and drives retention.
As a CRM Copywriter, you will be responsible for writing high-performing customer lifecycle communications that engage, educate, and retain Moniepoint users. You will collaborate closely with the CRM strategist, Head of CRM, and CRM Designers to develop messaging strategies for different audience segments and CRM platforms.
This role will focus on enhancing engagement across all CRM touchpoints, ensuring that every message adds value and strengthens brand loyalty.
What you’ll get to do;
- Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications.
- Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns.
- Craft transactional and automated messages that enhance the user experience.
- Tailor messaging for different customer personas and user segments.
- Collaborate with the Head of CRM to refine messaging strategies based on performance analytics.
- Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates.
- Analyze open rates, click-through rates, and customer response data to refine copy effectiveness.
- Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting.
- Ensure all messaging aligns with Moniepoint’s brand voice, tone, and personality.
- Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven.
- Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals.
- Provide copy direction for visual assets in CRM campaigns.
To succeed in this role, we think you should have;
- 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing.
- Growing portfolio showcasing email, SMS, and in-app messaging copy.
- Proven ability to write engaging, conversion-driven copy for digital customer touchpoints.
- Proficiency in CRM platforms
- Ability to balance creativity with core information to drive messaging effectiveness.
- Experience working in fintech, banking, or financial services will be considered a plus
- Familiarity with SEO best practices for email content is an advantage
Key Soft Skills
- Creative & Strategic Thinker – Can craft engaging messaging that resonates with users.
- Insights-Driven Mindset – Uses results to refine copy and improve performance.
- Attention to Detail – Ensures CRM messages are clear, concise, and error-free.
- Collaboration & Adaptability – Works effectively across teams.
- Time Management & Multitasking – Can handle multiple campaigns and deadlines efficiently.
Method of Application
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