Design Illustrator at LemFi (Formerly Lemonade Finance)

Lemonade Finance (YC S21) is building a neobank for immigrants in North America & Europe. We provide our users with multi-currency accounts that allow them to hold, send, and receive money from Africa in any currency for their business and personal banking needs. There are over 10 million Africans living in North America & Europe who go through hoops and have to pay exorbitant fees to send money to their loved ones. We are constantly fighting for everyday Africans to be able to move their money freely around the world at no cost and with the best exchange rate they can find out there. We launched the first version of the app at the beginning of October 2020 with just the ability to send money. Now, we enable our users to send and receive as well as pay bills for services across the ocean for loved ones. We have also grown to a team of more than 25 people working remotely and living on different continents

Role Overview:

• As a Design illustrator, you will be responsible for creating visually compelling designs that align with our brand identity and enhance the overall user experience of our mobile app, website and brand. In this role, you will have the opportunity to showcase your expertise in brand design and motion design, contributing to the development of a strong visual presence for our fintech brand.
• Empathy and leadership skills are also essential, as you will collaborate closely with cross-functional teams, lead design initiatives, and ensure the successful delivery of design projects.

Responsibilities:

• Collaborate with the Design Manager/Design Lead to define and execute the visual design strategy for our mobile app, incorporating brand guidelines and maintaining design consistency.
• Create captivating illustrations that communicate complex financial concepts in a visually appealing and user-friendly manner.
• Design and develop brand assets, including logos, icons, typography, color schemes, and other visual elements that represent our brand.
• Craft engaging motion graphics and animations to enhance the user experience and bring our app interface to life.
• Collaborate with UX designers, product managers, and developers to understand user needs and translate them into visually appealing design solutions.
• Lead design projects from concept to completion, ensuring high-quality deliverables within given timelines.
• Conduct design research, gather insights, and keep up-to-date with industry trends and best practices in design, motion design, and brand development.
• Present design concepts and proposals to stakeholders, incorporating feedback and iterating on designs based on user testing and market research.
• Collaborate effectively with cross-functional teams, including marketing, product management, and engineering, to ensure design goals align with business objectives.
• Uphold and champion our design principles, brand identity, and user-centered design methodologies.

Qualifications:

• Proven experience as a Design illustrator or similar role, with a strong portfolio showcasing brand design and motion design skills.
• Proficiency in industry-standard design and illustration software such as Adobe Creative Suite (Illustrator, Photoshop, After Effects).
• Strong understanding of design principles, typography, color theory, and composition.
• Experience in creating illustrations that effectively communicate complex ideas or financial concepts.
• Solid understanding of motion design principles, including timing, easing, and storytelling through animation.
• Knowledge of user-centered design principles and best practices for mobile app interfaces.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Empathy and leadership qualities to inspire and lead a team of designers.
• Strong attention to detail and ability to meet project deadlines.
• Familiarity with the fintech industry and an understanding of financial services is a plus.

Method of Application