Raven is a forward-thinking financial institution committed to providing innovative banking solutions to meet the needs of our diverse customer base. We are fast expanding, promoting our cutting-edge Bankbox product.
Job Overview
- We are seeking a creative, strategic, and detail-oriented Digital Content Marketing Manager to lead our content marketing efforts.
- The ideal candidate will be responsible for end-to-end planning, creating, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.
Key Responsibilities
Content Strategy & Planning:
- Develop and execute a comprehensive content strategy aligned with the company’s brand, audience, and marketing goals.
- Conduct content audits and gap analyses to identify opportunities for new content and optimisation.
- Define content KPIs and report on performance metrics regularly.
Content Creation & Management:
- Manage the end-to-end content creation process, including ideation, writing, editing, design coordination, and publishing.
- Createand overseethe production of blogs, newsletters, social media posts, website content, case studies, video scripts, white papers, and other marketing collateral.
- Collaborate with writers, designers, and video producers (internal or external) to maintain a consistent tone and quality.
SEO & Content Optimisation:
- Optimise all content for SEO and readability; collaborate with SEO specialists to increase search visibility.
- Stay updated on keyword trends and adjust content plans accordingly.
Team & Workflow Management:
- Manage content calendars to ensure timely delivery and alignment with campaigns and product launches.
- Coordinate cross-functionally with product, sales, and design teams to gather insights and content needs.
- Supervise freelance writers, editors, or junior content creators, as needed.
Audience & Market Insights:
- Understand the target audience’s needs, behaviours, and preferences through research and data analysis.
- Stay current on industry trends and competitor content strategies to maintain content relevance and differentiation.
Key Performance Indicators (KPIs)
- Organic traffic growth
- Content engagement rates (time on page, bounce rate, shares)
- Lead generation and conversion rates from content
- SEO ranking improvements
- Content production and publishing timelines met
Requirements
- Candidates should possess relevant qualifications.
- 3 - 5 years of proven experience in content marketing or editorial roles.
- Excellent writing, editing, and storytelling skills.
- Strong project management and organisational skills.
- Working knowledge of SEO, content analytics tools (e.g., Google Analytics, SEMrush, Ahrefs), and CMS platforms (e.g., WordPress, Webflow).
- Experience with managing social media and email marketing content.
Compensation
- Highly competitive salary.
- Health Insurance.
- Pension remittance.
- Learning and Growth.
- December incentive.
- Comms allowance.
Method of Application
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