Sahara Group is a leading privately owned Power, Energy, Gas and Infrastructure Conglomerate established in 1996 with operating companies active in the downstream, midstream, upstream, infrastructure and power sectors. Sahara has presence in different locations including Africa, The Caribbean, Asia and Europe. The Group's strategy is to replicate its successes in Oil and Gas sector in the Energy & Infrastructure sector. To achieve this, Sahara has set out a roadmap for investing in people, processes, strategic acquisitions, principal investments and continuous expansion within, initially, the West African energy & infrastructure space, and then globally.
Role Accountabilities
Digital Strategy & Experience Leadership
- Define and execute a holistic Digital Experience Strategy aligned with Sahara Beyond 30 and global brand objectives.
- Serve as the custodian of Sahara’s digital channels, ensuring consistency, accessibility, and engagement across platforms.
- Collaborate cross-functionally with Brand, Communications, IT, HR, and Business Units to maintain unified digital standards and storytelling.
Channel Management & Social Listening
- Oversee all digital channels, including corporate websites, social media platforms, intranet, email systems, and any digital platforms.
- Implement advanced social listening tools to monitor conversations, trends, and sentiment across markets.
- Use insights from social listening to inform content strategy, audience engagement, and reputation management.
Digital Marketing & Campaign Optimization
- Lead digital marketing initiatives across paid, owned, and earned media channels.
- Drive performance through SEO, SEM, and targeted campaigns that enhance discoverability and engagement.
- Ensure integration of digital campaigns with offline efforts for a unified brand narrative.
AI-Integration & Automation
- Deploy AI-powered tools for predictive analytics, content personalization, and automated engagement workflows.
- Leverage AI for social media optimization, trend forecasting, and audience segmentation.
- Build intelligent dashboards for real-time performance tracking and decision-making.
Content Management & Narrative Shaping
- Manage the content lifecycle across all digital platforms, ensuring relevance, accuracy, and brand alignment.
- Shape compelling narratives that reinforce Sahara’s positioning and resonate with global audiences.
- Conduct UX audits and content journey mapping to improve user flow and engagement.
Data Intelligence & Performance Analytics
- Establish a robust digital measurement framework across web, social, intranet, and CRM platforms.
- Analyze user behavior and campaign performance to inform strategy and optimize communication effectiveness.
- Deliver periodic reports with actionable insights for leadership and stakeholders.
Governance, Compliance & Security
- Ensure compliance with global data privacy regulations and accessibility standards.
- Work with IT to maintain platform security, SSL certifications, and risk mitigation protocols.
- Maintain documentation, digital playbooks, and governance frameworks for all platforms.
Functional Competencies
- Expertise in digital marketing, social media management, and content strategy
- Proficiency in analytics tools (Google Analytics 4, social listening platforms, SEO/SEM tools)
- Familiarity with AI-driven marketing tools and automation platforms
- Strong understanding of UX principles, digital architecture, and multi-channel integration
Managerial Competencies
- Ability to lead digital strategy while managing execution across multiple platforms
- Vendor and stakeholder management across regions
- Strong project management and agile workflow coordination
- Capacity to translate data insights into strategic recommendations
Behavioral Competencies
- Strategic thinker with a high sense of ownership
- Excellent communication and collaboration skills
- Innovation mindset and adaptability to emerging technologies
- Attention to detail and commitment to digital excellence
Qualifications
- Bachelor’s degree in Digital Media, Marketing, Communications, Information Systems, or related field
- Minimum of 5–7 years experience in digital strategy, marketing, or experience management
- Professional certifications in Digital Marketing, Analytics, or AI-driven tools are an advantage
Method of Application
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