Digital Growth & Content Lead at The People Practice

The People Practice is a People, Culture and Tech-focused HR solutions company which helps startups and small businesses scale, and accelerate impact by providing bespoke people-centred solutions. The People Practice is simultaneously bridging the talent gap in Nigeria by up-skilling graduates and job seekers; and through its online platform, creating an avenue for them to gain relevant, practical experience.

Description

• Our client is looking to hire a Digital Growth & Content Lead who will play a crucial role in shaping and executing the organization's digitalcommunications strategy. They will be responsible for overseeing the creation and dissemination ofcompelling, relevant, and timely content across various digital platforms. The successful candidatewill interface with or lead a team of content creators and editors, ensuring the organization'smessaging is consistent, engaging, and aligns with our mission.

Responsibilities
Content Strategy and Management:

• Develop and execute a comprehensive digital communications strategy that includescontent creation, distribution, and engagement.
• Oversee the development and execution of the editorial calendar, ensuring a consistent flowof high-quality content.
• Collaborate with the relevant stakeholders for the creation, curation and execution ofthe organization's content strategy
• Edit, proofread, and optimize content for digital platforms.
• Ensure content is SEO-friendly and follows best practices for online engagement.
• Collaborate with other departments to gather information and insights for content creation.
• Establish and enforce the organization's editorial standards.
• Stay updated on industry trends and recommend continuous improvements to the contentstrategy.

Content Creation:

• Write and create engaging and informative content, including articles, blog posts, socialmedia updates, and email campaigns.
• Work with relevant internal and external teams to produce multimedia content such asvideos, infographics, and podcasts.
• Craft compelling and clear messaging that aligns with the organization's brand voice.
• Tailor content for various digital channels and target audiences.
• Conduct interviews and research to gather information for articles and features.
• Lead the development of thought leadership content from subject matter experts within theorganization.

Digital Platform Management:

• Oversee social media accounts and develop strategies for increasing engagement andfollowers.
• Monitor website traffic, social media metrics, and other digital analytics to assess contentperformance.
• Measure and report performance of all digital marketing campaigns, and assess againstgoals (impact, value for money).
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies.
• Drive the delivery of the organization's internal and external newsletters, partnering with relevantinternal stakeholders.
• Utilize strong analytical ability to evaluate target audience’s end-to-end experience acrossmultiple channels and touch points.
• Explore and implement emerging digital platforms and technologies to expand our reach.

Leadership:

• Recruit external consultants as needed and manage cross-relationships across the team toensure impactful collaboration.
• Delegate tasks and ensure team members meet deadlines.
• Foster a collaborative and creative work environment.
• Support team evaluation and performance reviews.

Professional Development:

• Seeking opportunities for learning and growth, both independently and through mentorship.
• Actively participating in training sessions and workshops to enhance skills.
• Engaging in self-reflection and seeking feedback to improve performance.

Qualifications

• A Master’s Degree in Mass Communications, Journalism, Digital Marketing, or related field.
• 4 - 7 years work experience.
• Proven experience in digital communications, content management, or journalism, with a minimum of 4 years in a leadership role.
• Expertise in digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns.
• Strong writing and editorial skills, with the ability to craft engaging content and oversee an editorial calendar.
• Experience in leading a team of content creators and designers, with strong management skills.
• Ability to analyze data and metrics to assess the effectiveness of content and campaigns, utilizing tools such as Google Analytics and Insights from social media platforms.
• Familiarity with content management tools, email marketing platforms, graphic design software, to aid work delivery
• The capacity to manage multiple projects simultaneously, meet deadlines, and maintain a high standard of quality.
• Strong strategic planning skills to develop a comprehensive digital communications strategy that aligns with organizational goals.
• Knowledge of search engine optimization techniques and best practices for social media platforms to enhance visibility and engagement.
• An understanding of diverse cultures and communities to ensure content is inclusive and resonates with target audience.

Must Have Skills:

• Excellent verbal and written communication skills for internal coordination and external stakeholder engagement.
• A knack for innovative approaches to content and growth strategies, and the capacity to brainstorm new ideas for engagement.
• Ability to adapt to new technologies and changes in the digital landscape, showing a willingness to learn and implement new tools and platforms.

Method of Application