LORACHE LIMITED is a marketing management, Human Capital development and Business Process & Strategist consultancy outfit, registered with Company & Allied Commission (CAC) of Nigeria to perform such businesses. LORACHE deals in sales and marketing consultancy and training organisation working across multiple industries, including the consumer goods, finance, capital market, pharmaceutical, telecommunication, entertainment and leisure sectors etc. We develop integrated sales and marketing strategies focused around the point of purchase. We also devise transformational strategies through organisation design, process definition, and commercial ability development. LORACHE provides a range of open and dedicated training programmes that gives insight and help clients develop and maintain the flow of integrated information and commercial insights to gain competitive advantage.
- The role of Digital Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
RESPONSIBILITIES
- Monitoring and evaluating online media campaigns to keep them fresh and effective
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals Report on investment (POI) and Key Performances Indicators (KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies.
REQUIREMENTS
- BS/MS degree in marketing or a related field and proven working experience in digital marketing,
- Must have three to five years’ experience in digital marketing and advertising
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad servin
- g tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Good in problem-solving and Communication
Method of Application
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