Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, spanning the lodging sector from luxurious full-service hotels to extended-stay suites. Prixair group offers business and leisure travelers the finest in accommodations, service, amenities and value. Prixair group is dedicated to continuing its tradition of providing exceptional guest experiences.
Responsibilities
Strategy & Planning:
- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Conduct market research and competitive analysis to identify trends and opportunities.
- Lead the integration and deployment of AI technologies to optimize marketing and operational processes.
- Implement AI-driven solutions such as predictive analytics, automated content personalization, and marketing automation to enhance efficiency and effectiveness.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
- Conduct keyword research and implement on-page and off-page SEO strategies.
- Manage and optimize paid search campaigns (Google Ads, etc.).
- Monitor and analyze website traffic and search engine rankings.
- Conduct SEO audits.
Analytics & Reporting:
- Track and analyze digital marketing performance using Google Analytics and other relevant tools.
- Generate regular reports on key performance indicators (KPIs).
- Provide insights and recommendations for optimizing campaigns.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
Skills:
- Strong understanding of digital marketing principles and best practices.
- Proficiency in using digital marketing tools and platforms (Google Analytics, Google Ads, social media management tools, email marketing platforms, etc.).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Proficiency in SEO / SEM.
- Knowledge of content management systems (CMS).
Method of Application
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