At Amy Consulting, we believe that your people are the best assets in your business, regardless of business size, industry and market share. Our primary role is to assist you in identifying your Human Resource needs, developing sustainable action plans, and facilitating changes that align with your organisational objectives.
Summary
- We are seeking a talented and creative individual to join the team in a role that combines content creation and social media management, with a strong focus on digital marketing.
- He / she must possess strong design skills and expertise in running paid social and digital ad campaigns.
- He / she will create high-quality, visually engaging content and effectively manage all social media channels, while also driving growth through targeted ads across multiple platforms.
Key Responsibilities
Content Creation & Design:
- Create visually appealing and engaging content (photos, videos, graphics) that showcases our travel experiences, destinations, and brand.
- Develop compelling stories and narratives that resonate with our target audience, particularly in the travel space.
- Design and produce high-quality graphics and visual assets for social media, websites, and marketing materials.
- Ensure that content and design align with overall branding and marketing strategies.
Social Media Management: (Platforms - Instagram, Facebook, Tiktok and WhatsApp):
- Manage and monitor daily activities on our social media platforms, including posting, responding to comments, and engaging with followers.
- Plan and manage social media content calendars, ensuring a consistent posting schedule.
- Develop and execute social media strategies to increase brand awareness, followers, and engagement.
- Analyze social media metrics to measure the effectiveness of campaigns and optimize future strategies.
- Stay updated on industry trends and best practices to ensure our social media presence remains fresh and relevant.
Paid Advertising & Digital Marketing:
- Run paid social media advertising campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
- Expertise in managing Facebook and Instagram advertising, including targeting, retargeting, and audience segmentation.
- Manage and optimize Google Ads and other PPC platforms to drive traffic and conversions.
- Track, analyze, and report on the performance of paid campaigns, adjusting strategies as needed to maximize ROI.
- Develop and execute targeted ad campaigns in collaboration with the marketing team to promote specific vacation offerings.
Community Management:
- Engage and Build Relationships: Actively interact with guests across all platforms, including WhatsApp, by responding to questions, feedback, and fostering meaningful discussions in real-time.
- Monitor and Manage Guest Feedback: Track brand mentions, reviews, and feedback from guests on social media and messaging platforms like WhatsApp, ensuring timely responses and resolution of issues.
- Foster a Positive Guest Community: Develop strategies to create an inclusive and respectful environment where guests feel valued, across all channels, including WhatsApp groups.
- Organize Guest Engagement Activities: Plan and facilitate online events, Q&A sessions, and interactive activities within social media platforms and WhatsApp, maintaining high engagement and participation from guests.
- Provide Platform-Specific Insights: Analyze engagement metrics across different platforms, including WhatsApp, and provide actionable insights to shape marketing strategies and content tailored to guest needs.
Qualifications
- Bachelor's Degree with 5 years experience.
- Proven experience in content creation, design (portfolio required), and social media management, within the travel industry (Essential).
- Demonstrated expertise in running paid ads on Facebook, Instagram, TikTok, and LinkedIn.
- Proficiency in Google Ads and other PPC platforms.
- Strong understanding of social media platforms, algorithms, and best practices for organic and paid growth.
- Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and video editing tools such as Adobe Premiere Pro or Final Cut Pro.
- Excellent visual storytelling, design, and writing skills.
- Photography skills and an eye for creating travel-related content.
- Ability to manage multiple projects and work independently.
- Passion for travel and an understanding of the unique needs of Muslims on vacation.
- Strong organizational and time management skills.
Method of Application
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