Pack ‘N’ Pay is a product of CIC Integrated Services LTD. CIC was created as a wholesale store that supplies food to offshore catering companies to feed the offshore workers. Pack ’N’ Pay was created as a product that would leverage technology to solve the problems of retailers and wholesalers. Pack ‘N’ Pay officially started operations on January 18th 2021 and launched her ecommerce website on March 1st 2021.
Job Description
- Develop a marketing calendar aligned with sales targets and seasonal opportunities.
- Creative Content creation and video scripting
- Design and implement digital marketing campaigns to boost e-commerce sales and customer engagement.
- Optimize the Packnpay website for search engines to improve organic traffic and rankings.
- Manage and grow all social media pages that are related and assigned to
- Come up with engaging social media promotions that can both increase online sales and social media presence
- Collaborate with content creators to produce blogs, videos, and product descriptions tailored to FMCG audiences.
- Manage and optimize paid ad campaigns on Google Ads, Facebook, and other platforms to maximize ROI.
- Develop email campaigns targeting both individual and B2B customers, promoting special offers, discounts, and new products.
- Monitor key performance indicators (KPIs) such as website traffic, conversion rates, and campaign ROI.
- Provide regular reports with actionable insights to improve marketing efforts.
- Work closely with the sales and product teams to align marketing efforts with business goals.
- Develop and execute a comprehensive social media strategy aligned with the company’s marketing goals.
- Collaborate with customer care agent to ensure that leads generated on the website are converted
- Create and curate engaging content, including posts, videos, and graphics, that resonate with the FMCG audience.
- Respond to customer inquiries, comments, and reviews promptly and professionally.
- Build relationships with followers, influencers, and online communities to enhance brand presence.
- Plan and execute social media campaigns to promote new products, discounts, and special events.
- Use tools like Facebook Ads Manager and Instagram Insights to run and optimize paid campaigns.
- Monitor and analyze metrics such as engagement rates, follower growth, and campaign effectiveness.
- Prepare monthly reports with recommendations for improvement.
- Stay updated on social media trends, platform updates, and industry news to keep content fresh and relevant.
- Collaborate with influencers to promote social media pages and websites.
Requirements and Skills
- B.Sc or HND in Computer science, Business Administration, or related field
- SEO Skills and knowledge on WordPress
- Experience in Managing and growing social media page for a brand.
- Digital marketing and content creation skills
- Experience in managing social media ads
- Currently serving in Port Harcourt with at least 7 months NYSC service period before passing-out.
- Onsite work location in Port Harcourt.
Method of Application
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