Crossover Microfinance bank Ltd was first incorporated under the name Pacific Savings and Loans Ltd in 1992. With a new focus and team in 2010 the bank was later rebranded Crossover Savings and Loans Ltd aka Crossover Mortgage Bankers. With the ever growing financial need in the retail sector and with new investors, Crossover downscaled it operations from mortgage to microfinance in 2014 to empower micro and small scale businesses in the retail sector. It commenced full scale microfinance operations in March 2016. Crossover Microfinance Bank Ltd is duly licensed by the Central Bank of Nigeria (CBN) and certified by NDIC with a paid up capital of N450 million.
Key Responsibilities
- Plan and execute digital marketing campaigns across social media, email, SEO/SEM, and display advertising.
- Create engaging content tailored to various online platforms.
- Monitor and analyze campaign performance using analytics tools.
- Manage social media pages, grow audience engagement, and optimize content.
- Conduct market research to identify trends and customer preferences.
- Collaborate with internal teams to ensure consistent branding and messaging.
- Prepare regular reports on campaign performance and ROI.
Requirements
- Proven experience as a Digital Marketer or similar role.
- Strong understanding of SEO, SEM, social media management, and email marketing.
- Proficiency in using digital marketing tools (Google Analytics, Meta Business Suite, etc.).
- Excellent content creation and copywriting skills.
- Strong analytical and reporting abilities.
- Creativity, attention to detail, and ability to meet deadlines.
Preferred Qualifications:
- Experience with paid ads (Facebook Ads, Google Ads).
- Basic graphic design skills (Canva, Photoshop).
- Knowledge of current digital trends and best practices.
Method of Application
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