Nigerian company established as an Engineering, Procurement, Installation and Construction (EPIC) Company in the Oil and Gas Sector of the Nigerian Economy. The company can boldly ride on over 30 years combined experiences of her key personnel and the understanding of the procurement process in Nigeria.
Responsibilities
- Develop Digital Marketing Strategies: Create and implement comprehensive digital marketing strategies to promote our construction services, increase brand visibility, and generate leads.
- Content Creation: Generate engaging content for various digital platforms including website, blog, social media, and email campaigns. Content may include articles, blog posts, videos, infographics, and more.
- Social Media Management: Manage and grow our social media presence across platforms such as Facebook, Instagram, LinkedIn, and Twitter. Regularly post relevant content, engage with followers, and monitor industry trends.
- SEO Optimization: Optimize website content for search engines to improve organic traffic and rankings. Conduct keyword research, on-page SEO, and monitor website performance using analytics tools.
- Paid Advertising: Plan and execute online advertising campaigns using platforms like Google Ads, Facebook Ads, and LinkedIn Ads. Monitor campaign performance, adjust targeting, and optimize ad spend to maximize ROI.
- Email Marketing: Create and manage email marketing campaigns to nurture leads, promote services, and maintain customer engagement. Develop targeted email lists, design templates, and analyze campaign metrics.
- Analytics and Reporting: Monitor key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates, and ROI. Generate regular reports to track progress and identify areas for improvement.
- Collaboration: Work closely with the sales and design teams to align digital marketing efforts with business goals and ensure consistent messaging across all channels.
Requirements
- Bachelor’s Degree in Marketing, Communications, or related field.
- Proven work experience as a Digital Marketer, preferably in the construction industry.
- Solid understanding of digital marketing concepts including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing software.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and writing skills, with a keen eye for detail.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
Method of Application
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