George Houston Resources Limited (GHR) assists organizations to achieve their corporate visions and objectives through integrated, strategic and solution-oriented HR consulting services using best-practice methodologies.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Ad words, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors.
REQUIREMENTS
- BSc/BA/HND in marketing or relevant field.
- 1-2 years experience as a Digital Marketer
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Ad words and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytic tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
Method of Application
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