Nerdbug is a fast-growing Software Development company. We take pride in our creative approach to problem-solving and our innovative solutions for our clients. Our world-class applications and services include product design, development, implementation, and maintenance. We also provide on-demand products and services for clients looking to augment their IT capabilities in-house.
Job Description
Marketing Management
- Coordinate the efforts and direction of the Digital marketing aspect of the Marketing in achieving set business goals
- Develop and execute marketing campaigns.
- Analyze market trends and competitors.
Digital Advertising
- Develop and manage online advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other PPC channels.
- Monitor and optimize ad performance to maximize ROI.
- Implement marketing strategies to re-engage potential customers.
- Manage budgets and bids for digital ad campaigns.
- A/B test ad creatives and landing pages to improve conversion rates.
Email Marketing
- Create and manage Email content marketing strategies.
- Develop blog posts, articles, and other written content.
- Manage the content calendar.
- Optimize content for SEO.
- Manage email marketing campaigns.
- Build and segment email lists.
- Create and send newsletters and promotional emails.
Lead Generation
- Develop and execute strategies for generating quality leads through digital channels.
- Create and manage lead generation campaigns across various platforms.
- Track and optimize the lead funnel to improve conversion rates.
- Utilize CRM tools to manage and nurture leads.
- Collaborate with the sales team to align marketing efforts with sales goals.
Public Relations (PR)
- Handle media relations and press releases.
- Develop PR campaigns to enhance the agency's reputation.
- Respond to media inquiries.
- Manage crisis communication if necessary.
SEO
- Optimize the agency's website and client websites for search engines.
- Conduct keyword research.
- Implement on-page and off-page SEO techniques.
- Track and report on SEO performance.
Analytics
- Collect and analyze data related to marketing efforts.
- Generate reports on campaign performance.
- Provide insights to refine marketing strategies.
- Utilize analytics tools and software.
Requirements
- 3years+ experience in digital marketing.
- Bachelor’s degree in Marketing or related field.?
- Proven success with digital campaigns across platforms (Google Ads, LinkedIn, etc.).
- Proficient in SEO, SEM, PPC, social media, and content marketing.
- Strong analytical skills, with experience using tools like Google Analytics
- Adaptable and creative problem-solver.
- Develop and manage digital marketing strategies to drive growth.
Method of Application
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