Prixair comprises of Prixair Hotels, Prixair Catering, Prixair Properties, Prixair Studio and Flames Restaurant. We are the leading hospitality company, spanning the lodging sector from luxurious full-service hotels to extended-stay suites. Prixair group offers business and leisure travelers the finest in accommodations, service, amenities and value. Prixair group is dedicated to continuing its tradition of providing exceptional guest experiences.
Job Description
- The Digital Marketer is responsible for planning, executing, and optimizing online marketing strategies to drive brand awareness, customer engagement, and lead generation.
- This role involves managing digital channels such as social media, search engines, email, and websites to achieve business objectives and improve the company’s online presence.
- The ideal candidate should be data-driven, creative, and proficient in using various digital marketing tools and platforms.
Key Responsibilities
Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Conduct market research and competitor analysis to identify trends and opportunities in digital marketing.
Content Marketing:
- Create, curate, and manage engaging digital content for websites, blogs, social media, and email campaigns.
- Collaborate with designers and content creators to produce high-quality visuals and copy.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
- Optimize website content for SEO to increase organic search rankings and drive web traffic.
- Manage pay-per-click (PPC) campaigns across search engines to maximize visibility and ROI.
Social Media Management:
- Develop and manage social media marketing strategies for platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Monitor social media trends, engage with followers, and analyze performance metrics to improve engagement.
Email Marketing:
- Design and execute targeted email campaigns to nurture leads and retain customers.
- Monitor and report on email campaign performance, optimizing for open rates, click-through rates, and conversions.
Data Analysis and Reporting:
- Use analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on digital marketing performance.
- Analyze customer behavior and campaign metrics to refine strategies and increase ROI.
Paid Advertising (PPC):
- Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Monitor and adjust ad performance to maximize return on ad spend (ROAS).
Website Management:
- Work with web developers to ensure the website is user-friendly, optimized for SEO, and supports marketing goals.
- Oversee landing page design and conversion rate optimization (CRO) initiatives.
Conversion Rate Optimization (CRO):
- Test and implement strategies to improve conversion rates on websites, landing pages, and digital ads.
- A/B test marketing campaigns and digital assets to optimize performance.
Collaboration and Teamwork:
- Collaborate with cross-functional teams, including sales, product, and customer service, to align marketing strategies with overall business objectives.
- Stay updated with the latest trends in digital marketing and suggest innovative approaches.
Key Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field with 3 - 4 years experience.
- Proven experience in digital marketing with a portfolio of successful campaigns.
- Strong understanding of SEO, SEM, social media, and PPC advertising.
- Proficiency in digital marketing tools (Google Analytics, Google Ads, Facebook Business Manager, etc.).
- Excellent communication, analytical, and project management skills.
- Creative thinking and problem-solving ability.
- Ability to adapt to a fast-paced, dynamic environment.
Preferred Skills:
- Experience with marketing automation platforms (e.g., HubSpot, Mailchimp). Knowledge of HTML/CSS and basic web development.
- Familiarity with graphic design tools like Adobe Creative Suite or Canva.
Method of Application
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