Reumssky Business World is a leading online marketplace for wholesalers, retailers, and shoppers. We are a complete service marketplace with a model that is centred on our vendors. This means that our first commitment is to you, to create a high-yielding platform that will attract sales by providing an intuitive, user-friendly web interface, leading to a seamless transaction between you and your buyers online. We are driven by our passion for supporting businesses by eliminating some of the problems connected with brick-and-mortar stores. Thus, we provide an efficient online alternative to retailing and are open to collaborating with you as you leverage our platform with its thousands of leads to sell your products without the hindrance of location or distance. Our platform boasts a population of over 10,000 users from all over the world, which includes vendors who sell a variety of quality products.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements and skills
- HND/BSc degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Method of Application
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