Digital Marketer at Sinoma Nigeria Company Limited

Sinoma Nigeria Company Limited is a construction Chinese company for EPC (Engineering, Procurement, and Construction) Turnkey projects Sinoma Nigeria Company Limited is an affiliate of Sinoma International Engineering Co., Ltd, whose senior company is China Sinoma Group. Sinoma Nigeria Company Limited is headquartered in Tangshan, Hebei Province, with branch office(s) in Beijing, and across the world.

Responsibilities

• Develop and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic to the company website, and generate leads.
• Manage all digital marketing channels, including SEO/SEM, social media, email marketing, display advertising, and content marketing.
• Create engaging and relevant content for digital platforms, including website, blog, social media, and email newsletters.
• Monitor and analyze the performance of digital marketing campaigns using various analytics tools and make data-driven decisions to optimize results.
• Stay updated on the latest trends and best practices in digital marketing, search engine algorithms, and social media platforms.
• Collaborate with internal teams, including sales, product development, and graphic design, to create cohesive digital marketing campaigns aligned with business goals.
• Conduct market research to identify opportunities for growth and customer acquisition in the construction industry.
• Manage and maintain the company's online presence, including website content, social media profiles, and online directories.
• Develop and manage digital advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and respond to customer inquiries and feedback on digital platforms in a timely and professional manner.
• Identify and implement strategies to improve website usability, conversion rates, and user experience.
• Prepare regular reports on digital marketing performance, including key metrics, insights, and recommendations for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Proven work experience as a Digital Marketer or similar role, preferably in the construction or engineering industry.
• Solid understanding of digital marketing principles, strategies, and techniques.
• Experience with digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and email marketing software.
• Strong analytical skills with the ability to interpret data, analyze trends, and generate actionable insights.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Creative thinking and problem-solving skills.
• Ability to multitask and manage multiple projects simultaneously.
• Self-motivated with a strong sense of initiative and ownership.

Method of Application