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Digital Marketer at Springrock Group

Springrock GroupLagos, Nigeria Digital Marketing
Full Time
SpringRock Group is a privately held energy company with main focus in Oil and Gas and Power sectors of the energy domain. Our vision is to be the leading provider of services in the domains that we participate and we work with like-minded organization to explore and exploit oil and gas deposits. We also aim to be the partner of choice for Technical partnerships, Joint ventures, Acquisitions, and Strategic business development on niche projects in the energy domain.

Key Responsibilities:

  • Plan and execute SEO/SEM, email, social media, and display advertising campaigns
  • Develop and manage digital content including blogs, email newsletters, press releases, and web copy
  • Design, build, and maintain social media presence for bitMARTe and its clients
  • Monitor and report campaign performance against set KPIs and ROI
  • Optimize campaigns using insights, trends, and digital analytics
  • Collaborate with the Creative Content Creator to develop engaging digital content
  • Develop landing pages and optimize user experience across digital touchpoints
  • Write and dispatch email campaigns and support lead generation
  • Conduct keyword research, web stats reporting, and social listening
  • Engage in media planning and negotiation with advertising partners
  • Stay updated on emerging digital trends and technologies
  • Maintain content marketing strategies and corporate style guides.

Requirements:

  • Experience in digital marketing, content creation, or online journalism
  • At least 2 years writing for B2B audiences
  • Bachelor’s degree in English, Journalism, Marketing, or related field
  • Experience with WordPress or Joomla
  • Strong knowledge of SEO, web analytics, and digital strategy
  • Proficient in HTML, Adobe Photoshop, Macromedia Flash, and Microsoft PowerPoint

Key Competencies:

  • Strong communication, analytical, and creative skills
  • Ability to manage multiple projects and meet deadlines
  • High attention to detail and accuracy
  • Solid organizational and time-management skills
  • Knowledge of current and emerging digital platforms
  • Strong team player with a proactive attitude and ability to work independently

Method of Application

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