VFD Group is an alternative financial services holding company that creates value by working within Nigeria’s informal financial sector to create innovative products and solutions that are accessible to the everyday Nigerian. VFD Group was founded by highly skilled professionals with diverse experiences, qualifications and professional backgrounds, who identified the gap between individuals and small businesses and their banking experiences, and set out to bridge the divide.
Job Summary
- We are looking for a skilled and innovative Digital Marketer to join our Marketing team. The ideal candidate will play a key role in developing and executing strategies to engage our target audience, enhance brand visibility, and drive online growth. This position requires a mixture of creativity, analytical skills, and effective communication to deliver impactful digital campaigns across multiple platforms.
Job Details
- Department: Marketing & Corporate Communications
- Reporting Relationships: Reports to Team Lead, Marketing and Corporate Communications
Operational Responsibilities:
- Develop, implement, and manage digital marketing campaigns to promote VBank’s products and services.
- Oversee and optimize the bank’s online presence, including the website, mobile app, and social media platforms.
- Use analytics tools to measure and report campaign performance and provide actionable insights.
- Manage paid ad campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
- Implement SEO strategies to improve organic reach and website rankings.
- Work with the content team to plan and execute email marketing campaigns, including newsletters and promotional offers.
Requirements
Skills/Competencies:
- Strong knowledge of social media platforms, SEO, SEM, and PPC campaigns.
- Proficiency in digital marketing tools like Google Analytics, Google Ads, Facebook Business Manager, and email marketing tools.
- Content creation skills (a plus).
- Ability to analyze data and create detailed reports.
- Knowledge of trends and best practices in digital banking and financial services.
Qualifications:
- Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
- Minimum of 2–3 years of experience in digital marketing, preferably within the financial or tech industry.
- Proven track record of managing successful digital marketing campaigns.
Method of Application
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