Proten is an international Human Capital Development firm that offers a wide range of Training, Coaching and Consulting services to individuals, small businesses and corporate and governmental organisations. Our client base spreads across Europe and Africa with head offices in London, United Kingdom and Lagos, Nigeria. Human Capital is undoubtedly one of the most important elements of success in any organisation today. Developing human capital requires creating and cultivating environments in which human beings can rapidly learn and apply new ideas, competencies, skills, behaviours and attitudes. Proten International assists organisations across Europe and Africa in providing opportunities for people to create shared understanding, explore new ideas and apply them. The tools for creating these opportunities include training, facilitation, coaching and consulting. Our focus is to create an enabling environment for businesses and organisations to start - up and thrive through a range of business development services. We also work with Corporate and Governmental organisations to optimize their productivity and performance through a range of advisory, consulting and other services. We aim to understand the needs of every organisation and its people and work hand-in-hand with them to fulfil them. We strongly believe that a highly performing and productive workforce will lead to a profitable organisation.
Position Overview:
We are looking for a creative and results-driven Digital Marketing and Brand Communication Specialist to develop, implement, and manage our digital marketing strategies while effectively communicating and strengthening our brand identity. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for creating compelling brand narratives.
Key Responsibilities
- Digital Marketing Strategy: Develop and execute comprehensive digital marketing strategies to enhance brand awareness, engagement, and conversion rates.
- Content Creation: Create engaging and high-quality content across various digital platforms, including social media, blogs, email campaigns, and website content.
- Social Media Management: Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Plan and execute effective social media campaigns.
- SEO and SEM: Optimize website content for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns to increase website traffic and conversion rates.
- Email Marketing: Develop and execute email marketing campaigns, including segmentation, content creation, and performance analysis.
- Analytics and Reporting: Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing efforts. Provide regular reports and insights to guide decision-making.
- Brand Messaging: Ensure consistent and compelling brand messaging across all digital channels. Collaborate with cross-functional teams to maintain brand identity.
- Online Advertising: Manage online advertising campaigns, including display ads, social media ads, and Google Ads, to drive targeted traffic and conversions.
- Competitor Analysis: Stay informed about industry trends and competitor activities to identify opportunities and threats in the digital landscape.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 5 -7 years experience in digital marketing, including SEO, SEM, social media, email marketing, and content creation.
- At least 3 years experience in a Cryptocurrency company
- Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media management tools).
- Excellent written and verbal communication skills.
- Creative thinking and the ability to develop engaging and impactful content.
- Strong analytical skills and the ability to use data to drive decisions.
- Knowledge of branding principles and the ability to maintain brand consistency.
- Ability to work independently and collaboratively in a fast-paced environment.
- Certifications in digital marketing or related fields are a plus.
Method of Application
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