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Digital Marketer (Real Estate) at The People Practice

The People PracticeLagos, Nigeria Digital Marketing
Full Time
The People Practice helps startups scale, and accelerate impact by providing bespoke people-centred solutions. The People Practice helps people access employment opportunities by exposing them to relevant knowledge and practical skills.

Our client, who is a Legal Practitioners & Property Consultants, is looking to hire an experienced Digital Marketer (Real Estate) to join their team. This dual-role position combines real estate management with digital marketing expertise to drive the growth and visibility of their properties. The ideal candidate will have a solid understanding of real estate operations, property management, digital marketing strategies, and lead generation.

Responsibilities

Real Estate Management

  • Oversee property management, including leasing, tenant relations, maintenance coordination, and compliance with local regulations.
  • Manage property listings, conduct site visits, and collaborate with real estate agents or brokers to ensure properties are effectively marketed.
  • Negotiate lease terms, renewals, and contracts with clients or tenants to maximize revenue and occupancy rates.
  • Monitor property market trends to identify opportunities and risks and report insights to senior management.
  • Track and analyze property performance metrics and financials to ensure profitability and growth.

Digital Marketing and Lead Generation

  • Develop and implement digital marketing campaigns, including social media, email marketing, and paid ads, to attract and engage clients.
  • Optimize property listings across websites, online marketplaces, and real estate platforms to increase visibility and traffic.
  • Utilize SEO, SEM, and analytics to improve online presence, track campaign performance, and maximize lead generation.
  • Collaborate with graphic designers, photographers, and other external vendors to create high-quality promotional materials.
  • Leverage CRM tools to manage client relationships and ensure consistent follow-up with leads and inquiries.

Qualifications

  • Bachelor’s degree in Real Estate, Marketing, Business, or a related field.
  • Minimum of 3-5 years in real estate management or digital marketing, with experience in both preferred.
  • Proficiency in property management software and CRM tools.
  • Strong understanding of SEO, SEM, PPC, and social media marketing strategies.
  • Familiarity with digital analytics tools and real estate platforms.

Must have skills

  • Excellent communication and negotiation skills.
  • Ability to work independently, prioritize tasks, and manage multiple responsibilities.
  • Creative and strategic thinking with attention to detail.
  • Knowledge of local real estate market trends and regulations.

Method of Application

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