Our company, H. Pierson Associates, is a boutique consulting firm with over 60 seasoned professionals with varied experiences in both the private and public sectors. We have been in operation for over 24 years, playing a leading role in providing consulting and capacity building solutions in various sectors of the economy (Power, Oil & Gas, Financial Services and Manufacturing) in Nigeria and the West Coast. Working with our overseas alliance partners, we provide uncommon value-adding solutions to our clients towards the achievement of their business objectives. We have served over 100 institutions within our chosen markets and across our practice areas which include Risk Management, People Management & Strategy. Our consulting methodologies is premised on simplicity, best-practice localization, quality, value-derivation, practicality and uniqueness. This has endeared us to most of our clients, some of whom have retained us for several years.
JOB RESPONSIBILITIES
The Digital Marketing & PR Officer will be assigned the following primary responsibilities, among others:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Planning publicity strategies and campaigns.
- Writing and producing presentations, articles, press releases and social media posts.
- Designing or project managing the production of visual communications and digital content
- Responsible for developing marketing strategies that build brand awareness and create a positive public image for clients
REQUIREMENTS
- Minimum 3 years Digital Marketing & PR Experience.
- Bachelor's degree/HND in marketing, computer science or other related courses with 2:1 and above
- Create and maintain a positive public image for the individuals, groups, or organizations
- Media releases and develop social media programs to shape public perception of our clients .
- Digital Marketing (use of mail chimp etc.).
- Proven experience working in an office environment
- Proficiency in all Microsoft Office applications
- Working knowledge of business management
- The ability to multitask
- Excellent verbal communication skills
Method of Application
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