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Job Description
Our client is a fast-growing digital lending start-up located in Lagos.
- The company is seeking to hire an experienced Digital Marketing Associate with track record of initiating and executing a full digital marketing strategy for a company.
- S/he must have a strong grasp of current marketing tools and channels to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyze competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
Requirements
- BSc degree in Marketing, Mass Communication or relevant field
- Minimum 3 years Proven work experience as a Digital Marketing Executive
- Understanding of web publishing requirements
- The editorial mindset with an ability to predict audience preferences
- Hands-on experience with SEO and web traffic metrics
- Expertise in social media platforms
- Excellent communication and writing skills in English
- Proven work experience as a Social media manager
- Hands-on experience in content management
- Excellent copywriting skills
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
Method of Application
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