KALTANI is utilizing technology to gain insights from point of origin to supply chain, to providing important and timely knowledge about our business and our customer’s businesses. Ultimately ensuring transparency, traceability, process improvement and innovation. KALTANI partners with organizations that are committed to reducing their carbon footprint. We can help you track your commitments to achieving zero landfill and 100% sustainability.
Job Description
- The Digital Marketing & Content Lead will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads.
- This role requires a blend of creativity and analytical skills, with a strong focus on content creation, social media management, SEO, and performance marketing.
- The ideal candidate will have a deep understanding of digital marketing trends, tools, and best practices, and will be able to lead a team to achieve marketing objectives.
Key Responsibilities
Digital Marketing Strategy:
- Develop and implement a multi-channel digital marketing strategy aligned with the company’s goals.
- Plan and manage campaigns across digital platforms including social media, email, search engines, and display advertising.
- Monitor and analyze performance metrics to optimize campaigns and achieve KPIs.
Content Creation & Management:
- Lead the creation of engaging and high-quality content for various digital channels, including blogs, social media posts, videos, and newsletters.
- Develop a content calendar and oversee the timely production and publication of content.
- Ensure all content aligns with brand voice, messaging, and marketing goals.
SEO & SEM:
- Optimize website content for search engines to improve organic rankings and drive traffic.
- Manage pay-per-click (PPC) campaigns, including keyword research, ad creation, and performance analysis.
- Stay updated with SEO and SEM trends and implement best practices.
Social Media Management:
- Oversee the company’s social media presence across all platforms.
- Develop and execute social media strategies to grow followers, increase engagement, and drive traffic.
- Engage with the online community and respond to comments and inquiries in a timely manner.
Email Marketing:
- Design and execute email marketing campaigns to nurture leads and retain customers.
- Segment email lists and personalize messaging to improve open rates and conversions.
- Analyze email campaign performance and implement improvements.
Analytics & Reporting:
- Use analytics tools (e.g., Google Analytics, social media insights) to track campaign performance and generate reports.
- Provide regular updates to senior management on marketing activities, performance, and ROI.
- Continuously refine digital strategies based on data-driven insights.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 5+ years of experience in digital marketing, with a focus on content creation, SEO/SEM, and social media management.
- Proven track record of developing and executing successful digital marketing campaigns.
- Strong understanding of digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
- Excellent written and verbal communication skills.
- Creative thinker with strong problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience with marketing automation tools and CRM systems is a plus.
- Leadership experience with the ability to motivate and manage a team.
Method of Application
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