Unilag Microfinance Bank was duly registered in April 2020 with the Corporate Affairs Commission (CAC) and was licensed by the Central Bank of Nigeria to operate as a microfinance bank in February 2021. The Bank is a conception of the University of Lagos Management championed by the erudite Vice chancellor, Professor Oluwatoyin Ogundipe. The focus of the Bank is to provide microfinance banking services to individuals and businesses within the University of Lagos environment as well as small and medium scale enterprises beyond. Unilag Microfinance Bank has made appreciable investments in technology with a view to being a leading digital bank in Nigeria. With sufficient capital base and experienced team of board members and management, the Bank is positioned to deliver effective and efficient banking services targeted at the young and the middle class without prejudice to the elites.
Description
- We are currently recruiting a Digital Marketing / Corporate Communication Executive who will be responsible for marketing the bank's Digital products such as internet banking, mobile Apps,/USSD services, POS terminals, QR merchants on our social media platforms and ensure brand visibility.
Job Responsibilities
- Develop and implement digital marketing plan to promote brand visibility & awareness
- Manage social media presence and create engaging content
- Implement marketing campaigns for new and existing product
- Analyse website traffic and optimize user experience
- Conduct market research and competitor analysis
- Collaborate with cross-functional teams (sales, product)
- Stay updated on digital marketing trends
- Coordinate events, conferences, and trade shows
- Manage public relations and customer feedback
Qualification requirements
- Minimum of HND / Bachelor's Degree in Marketing, public relations or related field
- Minimum of 2 years proven experience in digital marketing, public relations or related experience.
- Excellent writing, editing, communication and interpersonal skills.
- Knowledge of corporate branding
- Knowledge of digital marketing platforms and techniques
- Highly innovative, Result- driven and target-oriented
- Strong work ethic and time management skills
- Excellent customer service skills.
Method of Application
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