Bervidson Group is a leading Retail and Brand Consultancy, Training and Development Group and the Convener of The Retail Leaders Conference. Bervidson works with local and international partners who are leaders in their fields to deliver best in class solutions and state of the practice frameworks to discerning companies, institutions and governmental agencies across West Africa. The Group conducts industry specific training and development programs and supports leading and reputable organizations and businesses in Nigeria, including fortune 500 companies with great success. In designing the final contents of our training intervention programs, we work with the respective organisation to create bespoke solutions suited to their specific needs.
Job Description
- As a digital marketing executive, you will be responsible for developing and executing digital marketing strategies to increase our online presence and drive traffic to our website. Your role is essential in helping us achieve our business objectives and reach our target audience effectively.
- If you have a passion for marketing, possess great communication and analytical skills, and thrive in a fast-paced, deadline-driven environment, you'll be a perfect match for our team.
- Our Client seeks a Digital Marketing Executive with value creativity, collaboration and innovation and looks forward to welcoming a new team member who shares these values. Our clients strive to promote diversity and inclusivity and invite individuals from all backgrounds to apply.
Responsibilities
- Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
- Create and curate social media campaigns, including content creation, publishing, and community management.
- Manage and optimize PPC campaigns on various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
- Develop and execute email marketing campaigns with A/B testing.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to stakeholders.
- B.Sc. / HND in marketing, communication, or related fields.
Experiences
- 3+ years of experience in digital marketing or content marketing.
- Experience with web analytics tools like Google Analytics and Search Console.
- Proficient in marketing automation tools
- Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
- Excellent communication, presentation, and interpersonal skills.
Preferred Skills and Qualifications
- Experience with graphic design and content production.
- Knowledge of website CMS and marketing automation tools.
- Proficiency in developing and overseeing email marketing initiatives.
- Familiarity with UI/UX design principles and website design best practices.
- Certifications in Hubspot, Google Analytics, Google Ads, or similar.
- Fluency in English language.
Requirements
The successful candidate must:
- BSc/ HND in Social Sciences or related fields is a plus
- Must live within Lekki, Victoria Island, Ikoyi, Central Lagos etc
- Proven work experience in Retail as a digital marketing associate or similar role
- 3 years in a similar position
- Be young, well-spoken & friendly
- Below 40 years
- Understanding of the retail sales process
- Familiarity with consumer behavior principles
- Content development
- Social media marketing
- Video Marketing
- Marketing Analytics
- Paid ads
- Real-time customer engagement
Method of Application
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