Snapnet is a fast growing firm focused in developing industry specific solutions, Business consulting and Systems Integration with offices in Lagos and Abuja, Nigeria. We are committed to delivering first class innovation, quality and state of the art technology solutions to discerning clients both in the private and public sector. Our focus is the provision of Business and Information Technology solutions to drive the operations of organizations for growth and effectiveness. We have assisted our various clients improve organizational performance by combining the innovative use of technology with extensive business process experience in a range of industries to deliver solutions that help our clients achieve rapid and sustainable business advantage.
Job Description
- The Digital Marketing Executive is responsible for planning, implementing, and managing digital marketing campaigns and strategies to promote a company's products or services.
- They utilize various digital channels and techniques to drive brand awareness, generate leads, and increase customer engagement.
- The Digital Marketing Executive works closely with cross-functional teams, including marketing, sales, and creative departments, to achieve business objectives.
Responsibilities
- Develop and execute digital marketing campaigns across various channels, including search engine optimization (SEO), search engine marketing (SEM), social media, email marketing, content marketing, and display advertising.
- 2 - 3 years experience.
- Conduct market research to identify customer trends, preferences, and competitor activities to develop effective marketing strategies.
- Collaborate with internal teams to create engaging and compelling content, such as blog posts, social media updates, videos, infographics, and landing pages.
- Optimize website content and user experience (UX) to improve organic search rankings and drive traffic.
- Manage and monitor social media accounts, including creating and scheduling posts, responding to comments and messages, and analyzing social media metrics.
- Plan and execute email marketing campaigns, including creating newsletters, segmenting target audiences, and analyzing campaign performance.
- Track and analyze key performance indicators (KPIs) to measure the success of digital marketing efforts and generate reports for management.
- Stay updated on the latest industry trends, technologies, and best practices in digital marketing, and propose innovative ideas to improve campaign performance.
- Collaborate with external agencies, vendors, and partners to ensure seamless execution of digital marketing initiatives.
- Monitor website analytics using tools like Google Analytics to identify areas of improvement and implement optimization strategies.
- Stay up-to-date with digital marketing regulations and ensure compliance with data protection and privacy laws.
- Collaborate with the sales team to align marketing strategies with sales goals and support lead generation and conversion efforts.
Qualifications and Skills
- B.Sc / HND / OND in Marketing / Communications / Business, or a related field. Additional certifications in digital marketing are a plus.
- Proven experience in digital marketing, including campaign planning, execution, and analysis.
- Strong knowledge of digital marketing channels and techniques, including SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google AdWords, social media management tools, and email marketing software.
- Excellent analytical skills to interpret data, identify trends, and make data-driven decisions.
- Strong written and verbal communication skills, with the ability to create compelling content and communicate effectively with internal teams and external partners.
- Creative mindset and the ability to think strategically to develop innovative digital marketing campaigns.
- Strong project management and organizational skills to manage multiple campaigns and meet deadlines.
- Knowledge of website development and design principles is advantageous.
- Familiarity with marketing automation tools and CRM systems is a plus.
- The job description of a Digital Marketing Executive may vary depending on the company's size, industry, and specific requirements. This is a general overview of the key responsibilities and qualifications for this role.
Method of Application
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